Interorganizational cooperation in tourist destination: Building performance in the hotel industry EP Wilke, BK Costa, OBDL Freire, MP Ferreira Tourism Management 72, 340-351, 2019 | 106 | 2019 |
Factors affecting satisfaction and loyalty to online group buying JM Garcia, OBDL Freire, EBA Santos, J Andrade Revista de Gestão 27 (3), 211-228, 2020 | 99 | 2020 |
Intentions to purchase food through the internet: Developing and testing a model F Quevedo-Silva, O Freire, DO Lima-Filho, MM Brandão, G Isabella, ... British Food Journal 118 (3), 572-587, 2016 | 92 | 2016 |
ROI em Comunicação: avaliação e mensuração M Yanaze, O FREIRE, D SENISE São Paulo: Difusão, 2010 | 74* | 2010 |
The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study L Aureliano-Silva, EL Lopes, OBDL Freire, D da Silva Brazilian Business Review 12 (4), 57-78, 2015 | 64* | 2015 |
Competing scales for measuring perceived quality in the electronic retail industry: A comparison between ES-Qual and E-TailQ EL Lopes, OB de Lamônica Freire, EH Lopes Electronic commerce research and applications 34, 100824, 2019 | 60 | 2019 |
The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure O Freire, F Quevedo-Silva, DSP Scrivano RAUSP Management Journal 53 (3), 289-303, 2018 | 58 | 2018 |
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived … EL Lopes, LZ Yunes, OB de Lamonica Freire, E Herrero, LHC Pinochet Journal of Retailing and Consumer Services 53, 101970, 2020 | 45 | 2020 |
Value co-creation in tourism and hospitality: A systematic literature review TLS Ribeiro, BK Costa, MP Ferreira, OB de Lamônica Freire European Management Journal 41 (6), 985-999, 2023 | 43 | 2023 |
Indicadores de sustentabilidade como instrumentos de gestão: uma análise da GRI, ETHOS e ISE EA da Silva, OBDL Freire, FQP de Oliveira Revista de Gestão Ambiental e Sustentabilidade 3 (2), 130-148, 2014 | 42 | 2014 |
The influence of environmental concern and attitudes towards sustainable consumption on beef meat purchase intention FQ Silva, DD Lima Filho, O Freire Revista de Administração da UFSM 8 (3), 463-481, 2015 | 41* | 2015 |
The influence of music on consumer purchase behavior in retail environment EBA Santos, OBDL Freire Independent Journal of Management & Production 4 (2), 537-548, 2013 | 41* | 2013 |
Effect of environmental concern and skepticism in the consumption green products in brazilian retail SSB Junior, EM Merlo, OBL Freire, D Da Silva, F Quevedo-Silva Revista ESPACIOS| Vol. 37 (Nº 02) Año 2016, 2016 | 37 | 2016 |
ACQUIRING CONSUMER TRUST: MINIMIZING THE GAP BETWEEN ENVIRONMENTAL CONCERN AND ENVIRONMENTAL CONSUMPTION/CONQUISTANDO A CONFIANCA DO CONSUMIDOR: MINIMIZANDO O GAP ENTRE … E Frederico, F Quevedo-Silva, OBDL Freire Revista de Gestão Ambiental e Sustentabilidade 2 (2), 50-71, 2013 | 34* | 2013 |
# Step@ by# Step: recommendations for the development of high quality online research OBDL Freire, DSV Senise, WB dos Reis, HS Ono Revista Gestão & Tecnologia 17 (3), 10-35, 2017 | 30 | 2017 |
Brand equity and brand value: proposition and validation of a model DL Romanello, O Freire, F Quevedo-Silva, EBA Santos REMark 19 (3), 496, 2020 | 20* | 2020 |
Effective scale for consumers’ environmental concerns: A competing scales study between NEP and ECCB O Freire, F Quevedo-Silva, E Frederico, L Vils, SSB Junior Journal of Cleaner Production 304, 126801, 2021 | 18 | 2021 |
Motivos da escolha do curso de administração de empresas por meio da modelagem de equações estruturais MS Bomtempo, D da Silva, OBDL Freire Revista Pretexto, 2012 | 17 | 2012 |
“Carne Fraca” Crisis in Brazilian beef processing and the effect of the media on consumers’ purchase behaviour F Quevedo-Silva, O Freire, CP Spanhol-Finocchio British Food Journal 122 (2), 722-735, 2020 | 16 | 2020 |
Test and validation of data collection strategies used in applied social sciences: a marketing study EL Lopes, E Herrero, LHC Pinochet, O Freire BASE-Revista de Administração e Contabilidade da Unisinos 16 (3), 432-463, 2019 | 16 | 2019 |