| PERCEIVED BENEFITS OF CUSTOMER LOYALTY PROGRAMS: VALIDATING THE SCALE IN THE INDIAN CONTEXT. S Bose, VG Rao Management & Marketing 6 (4), 2011 | 115 | 2011 |
| Measuring customer-based place brand equity (CBPBE): An investment attractiveness perspective S Bose, SK Roy, AK Tiwari Journal of Strategic Marketing 24 (7), 617-634, 2016 | 110 | 2016 |
| Consumer-brand relationship: A brand hate perspective SK Roy, A Sharma, S Bose, G Singh Journal of Business Research 144, 1293-1304, 2022 | 82 | 2022 |
| Customer-based place brand equity and tourism: A regional identity perspective S Bose, S Pradhan, M Bashir, SK Roy Journal of Travel Research 61 (3), 511-527, 2022 | 65 | 2022 |
| Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal S Bose, SK Roy, SFS Alwi, B Nguyen Journal of Business Research 116, 734-744, 2020 | 58 | 2020 |
| Country of origin effect on services: an evaluation of entertainment S Bose, A Ponnam Managing Leisure 16 (2), 98-107, 2011 | 56 | 2011 |
| Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks S Bose, N Gupta Services Marketing Quarterly 34 (1), 49-66, 2013 | 55 | 2013 |
| Value co-creation as a dialectical process: Study in Bangladesh and Indian Province of West Bengal M Rahman, S Bose, MM Babu, BL Dey, SK Roy, B Binsardi Information Systems Frontiers 21, 527-545, 2019 | 49 | 2019 |
| Place branding: a review of literature AK Tiwari, S Bose Asia Pacific journal of research in business management 4 (3), 15-24, 2013 | 18 | 2013 |
| Place branding: Developing a conceptual framework for place image S Bose, SK Roy, B Nguyen Asia Branding: Connecting Brands, Consumers and Companies, 2016 | 16 | 2016 |
| Customer-based place brand equity and investments: study of West Bengal S Bose, S Pradhan, D Siriguppi, SK Alreddy Place Branding and Public Diplomacy 15 (2), 67-77, 2019 | 7 | 2019 |
| Developing a “customer-based place brand equity–destination branding” instrument S Bose, SK Roy, B Nguyen Place Branding, 91-106, 2019 | 6 | 2019 |
| Branding “West Bengal”: Antecedents and consequences of place branding strategies with respect to destination branding public diplomacy and regional identity S Bose Doctoral Dissertation, ICFAI University, Dehradun. http://www. shodhganga …, 2014 | 4 | 2014 |
| MBA Mentorship in India: Mentee Expectations S Pradhan, S Bose, M Bashir, R Paul, V Rao Journal of Organizational Behavior Education 14, 215-236, 2021 | 1 | 2021 |
| The effect of tangilbles, employees and process on customer opinion in banking services: mediating roles of customer experience S Bose, S Ganguli | 1 | 2010 |
| Effect of Cosmopolitanism and Country Image on Psychic Distance: Evidence from Nordic Region and East Europe C Donode, V Rao, S Bose, V Gautam IUP Journal of Marketing Management 23 (4), 98-123, 2024 | | 2024 |
| Identifying Further Research Areas Regarding Influence of Personal Brands on Digital Platforms: A Review. K Vaishnav, S Bose, S Pradhan, V Gautam IUP Journal of Marketing Management 21 (4), 2022 | | 2022 |
| Women Empowerment: Role of women in joint decisions of business and household H Sheelam, S Bose | | |
