Identify the success factors of social media (marketing perspective) M Mohammadian, M Mohammadreza International Business and Management 4 (2), 58-66, 2012 | 106 | 2012 |
The impact of marketing mix on attracting audiences to the cinema M Mohammadian, ES Habibi International Business and Management 5 (1), 99-106, 2012 | 52 | 2012 |
Investigating the effect of emotional attachment between the consumer and the retailer on the purchase intention M Mohammadian, M Khajeh Dehdashti Business Management Explorations 15 (8), 39-58, 2016 | 30 | 2016 |
RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies M Mohammadian, I Makhani International academic journal of accounting and financial management 3 (6 …, 2016 | 28 | 2016 |
Identifying the factors influencing the feeling of love toward a brand: the Adidas case M Mohammadian, Y Karimpour NATIONALPARK-FORSCHUNG IN DER SCHWEIZ (Switzerland Research Park Journal …, 2014 | 24 | 2014 |
Exploring the effective factors on consumers’ attitude and green purchase intention M Mohammadian, G Bakhshandeh Management Studies in Development and Evolution 23 (75), 39-68, 2014 | 15 | 2014 |
The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 M Mohammadian, M Allahverdi, A Salimi Journal of business management 5 (4), 61-78, 2013 | 14 | 2013 |
The relationship between psychological factors, injunctive norms and green consumer behavior M Mohammadian, A Khataei Journal of Business Management 3 (1), 143-302, 2011 | 12 | 2011 |
Selection of Internet of things (IOT) applications in education industry using the Best-Worst Multi-Criteria Decision-Making Method M Mohammadian, M Sedighi, M Serkani Technology of Education Journal (TEJ) 16 (2), 363-386, 2022 | 11 | 2022 |
ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran A Rabiee, M Mohammadian, B Baradaran Jamili New Marketing Research Journal 1 (2), 17-40, 2011 | 9 | 2011 |
The effect of consumer-retailing emotional attachment on purchase intention M MOHAMMADIAN, DM KHAJEH JOURNAL OF BUSINESS ADMINISTRATION RESEARCH 8 (15), 39-58, 2016 | 8 | 2016 |
Influential factors in customer’s brand image of the sponsor M Mohammadian, N Rahimipour International business and management 5 (1), 43-51, 2012 | 7 | 2012 |
Evaluation of Parsian Bank Effectiveness and Identification of the Most Important Factor in A Rabiei, M Mohammadian, B Baradaran Jamili | 7 | 2011 |
Relationship between psycho-social and behavior of pro-environmental consumers M Mohammadian, A Khetaee Commercial Management Journal 3 (7), 143-160, 2009 | 7 | 2009 |
The impact of eWOM on purchase intention: the role of subjective norms, brand attitude and pester power F Gohar, M Mohammadian, P Seyyedi J. Crit. Rev 7, 17, 2020 | 6 | 2020 |
Analysis of the role of passive defense in Tabriz with crisis management approach M Mohammadian, SA Hosieni, M Hajiaghaei Kamrani Islamic Azad University, Marvdasht Branch 9 (35), 69-82, 2019 | 6* | 2019 |
Identifying the social responsibility requirements of FMCG producers in the field of marketing M Mohammadian, Z Dehdashti Shahrokh, A Khanlari, B Zohuri Journal of Business Management Perspective 15 (28), 27-43, 2016 | 6 | 2016 |
Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran MA Dadashi, M Mohammadian, Z Dehdashti Shahrokh, V Khashe’ie Public Management Researches 10 (35), 267-297, 2017 | 5 | 2017 |
Marketing strategies for organic products in iran M Mohammadian, MA Dadashi INTERNATIONAL JOURNAL OF AGRICULTURAL MANAGEMENT AND DEVELOPMENT (IJAMAD) 6 …, 2016 | 5 | 2016 |
Customer experience modeling with theme analysis; In line with customer management in the automotive industry Z Dehdashti Shahrikh, V Nasehifar, M Mohammadian, M Kiaei Consumer behavior studies journal 9 (4), 23-43, 2023 | 4 | 2023 |