| Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour LC Leonidou, CN Leonidou, O Kvasova Journal of Marketing Management 26 (13-14), 1319-1344, 2010 | 636 | 2010 |
| The Big Five personality traits as antecedents of eco-friendly tourist behavior O Kvasova Personality and individual differences 83, 111-116, 2015 | 250 | 2015 |
| Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics LC Leonidou, O Kvasova, CN Leonidou, S Chari Journal of business ethics 112, 397-415, 2013 | 206 | 2013 |
| Drivers and outcomes of green tourist attitudes and behavior: Sociodemographic moderating effects LC Leonidou, DN Coudounaris, O Kvasova, P Christodoulides Psychology & Marketing 32 (6), 635-650, 2015 | 153 | 2015 |
| Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior LC Leonidou, CN Leonidou, O Kvasova European Journal of Marketing 47 (3/4), 525-556, 2013 | 105 | 2013 |
| Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda A Makrides, O Kvasova, A Thrassou, E Hadjielias, A Ferraris International Marketing Review 39 (5), 1151-1181, 2022 | 71 | 2022 |
| Dynamic familiness capabilities and family business growth: A longitudinal perspective framed within management accounting L Glyptis, E Hadjielias, M Christofi, O Kvasova, D Vrontis Journal of Business Research 127, 346-363, 2021 | 63 | 2021 |
| Personality traits, consumer animosity, and foreign product avoidance: The moderating role of individual cultural characteristics LC Leonidou, O Kvasova, P Christodoulides, S Tokar Journal of International Marketing 27 (2), 76-96, 2019 | 61 | 2019 |
| Hotel CSR and job satisfaction: A chaordic perspective A Farmaki, N Pappas, O Kvasova, DP Stergiou Tourism Management 91, 104526, 2022 | 43 | 2022 |
| Knowledge transfer in sustainable management of heritage buildings. Case of Lithuania and Cyprus L Seduikyte, I Grazuleviciute-Vileniske, O Kvasova, E Strasinskaite Sustainable cities and society 40, 66-74, 2018 | 39 | 2018 |
| The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering P Christou, E Hadjielias, A Simillidou, O Kvasova Journal of Business Research 155, 113415, 2023 | 32 | 2023 |
| Socio-demographic determinants of eco-friendly tourist attitudes and behaviour O Kvasova Tourism Today 11 (2), 73-95, 2011 | 32 | 2011 |
| Fifteen good years: An analysis of publications in Management International Review D Coudounaris, O Kvasova, LC Leonidou, LF Pitt, D Nel Management International Review 49, 671-684, 2009 | 26 | 2009 |
| Tourist environmental attitude and behavior: Antecedents, moderators, and outcomes LC Leonidou, DN Coudounaris, O Kvasova, P Christodoulides Academy of Marketing Conference, 1-11, 2014 | 11 | 2014 |
| Interdisciplinary research in services marketing M Christofi, O Kvasova, E Hadjielias Journal of Services Marketing 37 (1), 1-11, 2023 | 9 | 2023 |
| The start-up's roadmap to private equity financing: substituting discounts with a premium in valuation for growth A Giakoumelou, A Salvi, O Kvasova, I Rizomyliotis International Journal of Entrepreneurial Behavior & Research, 2023 | 6 | 2023 |
| Consumers' Attitudes toward Products and Associated Marketing Unethicality as Predictors of Buying and Using Preferences: The Case of Russia O Kvasova Journal of East-West Business 18 (2), 95-131, 2012 | 5 | 2012 |
| Guest editorial: psychological perspectives on consumer obesity M Christofi, D Manika, E Hadjielias, O Kvasova, D Petrovici, B Lowe European Journal of Marketing 56 (11), 2829-2832, 2022 | 3 | 2022 |
| " I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality C Karpasitis, I Polycarpou, O Kvasova, A Kaniadakis | 3 | 2019 |
| Code-Switching in advertising to ethnic bilingual minorities: The case of health care services O Kvasova, J Buffington Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 2 | 2020 |
