| Twitter as a source of vaccination information: content drivers and what they are saying B Love, I Himelboim, A Holton, K Stewart American journal of infection control 41 (6), 568-570, 2013 | 198 | 2013 |
| Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and device K Stewart, M Kammer-Kerwick, A Auchter, HE Koh, ME Dunn, ... European Journal of Marketing 53 (11), 2451-2479, 2019 | 72 | 2019 |
| Hooked on a feeling: The effect of music tempo on attitudes and the mediating role of consumers' affective responses K Stewart, HE Koh Journal of Consumer Behaviour 16 (6), 550-564, 2017 | 35 | 2017 |
| Comparing brand placements and advertisements on brand recall and recognition D Davtyan, K Stewart, I Cunningham Journal of Advertising Research 56 (3), 299-310, 2016 | 34 | 2016 |
| Examining digital advertising using an affect transfer hypothesis K Stewart, M Kammer-Kerwick, HE Koh, I Cunningham Journal of Research in Interactive Marketing 12 (2), 231-254, 2018 | 32 | 2018 |
| Examining consumers’ multiplatform usage and its contribution to their trust in advertising: The impact of the device on platform-use frequency and trust in advertising across … K Stewart, I Cunningham Journal of Advertising Research 57 (3), 250-259, 2017 | 31 | 2017 |
| Brand and country influences on purchase intentions: a theory-of-reasoned action approach G Brodowsky, K Stewart, B Anderson Journal of promotion management 24 (2), 251-269, 2018 | 30 | 2018 |
| Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust F Muniz, K Stewart, L Magalhães Journal of Consumer Behaviour, 2023 | 28 | 2023 |
| Parental supervision and control of adolescents’ problematic internet use: understanding and predicting adoption of parental control software K Stewart, G Brodowsky, D Sciglimpaglia Young Consumers 23 (2), 213-232, 2022 | 17 | 2022 |
| Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets R Perren, K Stewart, CB Satornino Journal of Consumer Marketing 36 (3), 366-378, 2019 | 11 | 2019 |
| Does sex sell? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase K Stewart, V Dalakas, D Eells Journal of marketing communications 29 (7), 701-714, 2023 | 9 | 2023 |
| Under the spell of your smartphone: How dependence evokes a halo of trust in advertising K Stewart, R Perren Journal of Promotion Management 29 (1), 106-124, 2023 | 8 | 2023 |
| Social media snap judgments: the effect of social media-based brand cues on purchase intention K Stewart, R Perren Journal of Marketing Theory and Practice 32 (3), 311-329, 2024 | 5 | 2024 |
| Two roads diverge in cyberspace: dual but opposing social media pathways affecting teens’ well-being K Stewart, G Brodowsky, D Sciglimpaglia Young Consumers 25 (2), 170-187, 2024 | 2 | 2024 |
| Generation Z and before: 21st century online consumers FG Pannofino, K Stewart Handbook of Research on Ethnic and Intra-cultural Marketing, 77-85, 2022 | 2 | 2022 |
| Earning Extra Credit or Losing Extra Credit? A Classroom Experiment on Framing Incentives as Gains or Losses V Dalakas, K Stewart Atlantic Marketing Journal 9 (1), 1, 2020 | 2 | 2020 |
| If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks K Stewart, V Dalakas, D Eells Journal of Promotion Management 30 (3), 416-443, 2024 | 1 | 2024 |
| In tech we rely: How technology dependence fuels consumer vulnerability K Stewart, R Perren, C Chambers, R Zulauf Journal of Consumer Affairs 58 (4), 905-945, 2024 | | 2024 |
| Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented K Stewart, V Dalakas, M Wardley Services Marketing Quarterly 43 (4), 466-484, 2022 | | 2022 |
Matt Kammer-KerwickDirector, Bureau of Business Research, The University of Texas at Austinยืนยันอีเมลแล้วที่ ic2.utexas.edu