| Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship R Conde, B Casais Journal of business research 158, 113708, 2023 | 192 | 2023 |
| Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation B Casais, J Fernandes, M Sarmento Journal of Hospitality and Tourism Management 42, 51-57, 2020 | 161 | 2020 |
| DIGITAL CONTENT MARKETING: CONCEPTUAL REVIEW AND RECOMMENDATIONS FOR PRACTITIONERS AR Lopes, B Casais Academy of Strategic Management Journal 21 (2), 2022 | 138 | 2022 |
| The importance of user-generated photos in restaurant selection B Oliveira, B Casais Journal of Hospitality and Tourism Technology 10 (1), 2-14, 2018 | 130 | 2018 |
| Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto B Casais, P Monteiro Place Branding and Public Diplomacy 15 (4), 229-237, 2019 | 112 | 2019 |
| Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal E Sá, B Casais, J Silva International Journal of Entrepreneurial Behavior & Research 25 (4), 698-716, 2018 | 109 | 2018 |
| The effect of macrocelebrity and microinfluencer endorsements on consumer–brand engagement in instagram IR Marques, B Casais, MA Camilleri Strategic corporate communication in the digital age, 131-143, 2021 | 104 | 2021 |
| Customer acceptance of shopping-assistant chatbots T Araújo, B Casais Marketing and smart technologies: Proceedings of ICMarkTech 2019, 278-287, 2020 | 61 | 2020 |
| The prevalence of emotional and rational tone in social advertising appeals B Casais, AC Pereira RAUSP Management Journal 56, 282-294, 2021 | 57 | 2021 |
| Consumer reactions towards femvertising: a netnographic study AM Lima, B Casais Corporate Communications: An International Journal 26 (3), 605-621, 2021 | 57 | 2021 |
| A content marketing framework to analyze customer engagement on social media S Balio, B Casais Managing social media practices in the digital economy, 45-66, 2020 | 53 | 2020 |
| Smart and sustainable hotels: tourism agenda 2030 perspective article B Casais, L Ferreira Tourism Review 78 (2), 344-351, 2023 | 49 | 2023 |
| The intention-behavior gap in ethical consumption: mediators, moderators and consumer profiles based on ethical priorities B Casais, J Faria Journal of Macromarketing 42 (1), 100-113, 2022 | 49 | 2022 |
| The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal J Barbosa, B Casais International Journal of Retail & Distribution Management 50 (7), 799-815, 2022 | 41 | 2022 |
| Inhibitions and implications associated with celebrity participation in health-related social marketing: An exploratory research focused on HIV prevention in Portugal B Casais, JF Proença Health marketing quarterly 29 (3), 206-222, 2012 | 40* | 2012 |
| 'Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance B Casais, B Sousa World Review of Entrepreneurship, Management and Sustainable Development 15 …, 2019 | 35 | 2019 |
| Emotional branding of a city for inciting resident and visitor place attachment B Casais, T Poço Place Branding and Public Diplomacy 19 (1), 93-102, 2023 | 33 | 2023 |
| A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde B Sousa, BGL Casais, G Pina European Journal of Applied Business and Management, 324-335, 2017 | 33 | 2017 |
| Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James B Casais, B Sousa Tourism Management Perspectives 36, 100748, 2020 | 32 | 2020 |
| Tourism co-creation in place branding: the role of local community MM Leal, B Casais, JF Proença Tourism Review 77 (5), 1322-1332, 2022 | 31 | 2022 |
Joao F. ProencaProfessor Catedrático, University of Porto, Faculty of Economicsยืนยันอีเมลแล้วที่ fep.up.pt
