| AI in marketing, consumer research and psychology: A systematic literature review and research agenda MM Mariani, R Perez‐Vega, J Wirtz Psychology & Marketing 39 (4), 755-776, 2022 | 426 | 2022 |
| Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework R Perez-Vega, V Kaartemo, CR Lages, NB Razavi, J Männistö Journal of Business Research 129, 902-910, 2021 | 218 | 2021 |
| On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan page R Perez-Vega, B Taheri, T Farrington, K O'Gorman Tourism Management 66, 339-347, 2018 | 170 | 2018 |
| Travelling for Umrah: Destination attributes, destination image, and post-travel intentions O Gannon, M., Baxter, I., Collinson, E., Curran, R., Farrington, T., Glasgow ... The Service Industries Journal, 2017 | 134 | 2017 |
| The role of privacy cynicism in consumer habits with voice assistants: a technology acceptance model perspective F Acikgoz, RP Vega International Journal of Human–Computer Interaction 38 (12), 1138-1152, 2022 | 94 | 2022 |
| From CRM to social CRM: A bibliometric review and research agenda for consumer research R Perez-Vega, P Hopkinson, A Singhal, MM Mariani Journal of Business Research 151, 1-16, 2022 | 88 | 2022 |
| Social impact theory: An examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages R Perez-Vega, K Waite, K O'Gorman The Marketing Review 16 (3), 299-321, 2016 | 79 | 2016 |
| A systematic review and bibliometric analysis of the dark side of customer behavior: An integrative customer incivility framework CR Lages, R Perez-Vega, S Kadić-Maglajlić, N Borghei-Razavi Journal of Business Research 161, 113779, 2023 | 59 | 2023 |
| Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective F Acikgoz, R Perez‐Vega, F Okumus, N Stylos Psychology & Marketing 40 (11), 2226-2243, 2023 | 45 | 2023 |
| Guest editorial: Artificial intelligence in financial services marketing E Mogaji, JD Farquhar, P Van Esch, C Durodie, R Perez-Vega International Journal of Bank Marketing 40 (6), 1097-1101, 2022 | 37 | 2022 |
| The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors M Borghi, MM Mariani, RP Vega, J Wirtz Psychology & Marketing 40 (11), 2355-2369, 2023 | 22 | 2023 |
| Exploring the use of AI to manage customers’ relationships P Hopkinson, R Perez-Vega, A Singhal | 20 | 2018 |
| Beyond the hype: Psychological mechanisms enabling the acceptance, adoption, and engagement with Artificial Intelligence technology in marketing R Mariani, M., and Perez-Vega Psychology and Marketing, 2020 | 18 | 2020 |
| It's not all shiny and glamorous: loneliness and fear of missing out among digital nomads C Miguel, C Lutz, F Majetić, R Perez Vega, M Sánchez-Razo Hawaii International Conference on System Sciences, 2023 | 17 | 2023 |
| Working from paradise? An analysis of the representation of digital nomads’ values and lifestyle on Instagram C Miguel, C Lutz, F Majetić, R Perez-Vega new media & society, 14614448231205892, 2023 | 16 | 2023 |
| Marketing Communications: An advertising, promotion and branding perspective B Taheri, H Shaker Goodfellow Publishers Ltd, 2024 | 12 | 2024 |
| Essentials of digital marketing K Waite, RP Vega Goodfellow Publishers Ltd, 2018 | 9 | 2018 |
| Perceived impacts of short-term rentals in the local community in the UK C Miguel, C Lutz, M del Mar Alonso-Almeida, B Jones, F Majetić, ... Peer-to-peer accommodation and community resilience: Implications for …, 2022 | 7 | 2022 |
| United Kingdom: An examination of the configuration of the sharing economy, pressing issues, and research directions R Perez-Vega, B Jones, P Travlou, C Miguel | 4 | 2021 |
| A scale of hindrance in mobile in-app advertising S Nadeem, CL Rodriguez, R Perez-Vega The International Conference on Organization Management, 2015 | 4 | 2015 |
Kathryn WaiteHeriot Watt Universitiyยืนยันอีเมลแล้วที่ hw.ac.uk