| The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel HH Kwon, G Trail, JD James Journal of Sport Management 21 (4), 540-554, 2007 | 453 | 2007 |
| The theory of planned behaviour and intentions to attend a sport event GB Cunningham, H Kwon Sport Management Review 6 (2), 127-145, 2003 | 394 | 2003 |
| Factors influencing impulse buying of sport team licensed merchandise. HH Kwon, KL Armstrong Sport Marketing Quarterly 11 (3), 2002 | 347 | 2002 |
| Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty? HH Kwon, GT Trail, DS Anderson Sport Management Review 8 (3), 255-270, 2005 | 296 | 2005 |
| Motives and points of attachment of professional golf spectators MJ Robinson, GT Trail, H Kwon Sport Management Review 7 (2), 167-192, 2004 | 220 | 2004 |
| Sport Fan Motivation: A Comparison of American Students and International Students. H Kwon, G Trail Sport Marketing Quarterly 10 (3), 2001 | 184 | 2001 |
| Testing models of motives and points of attachment among spectators in college football. B Woo, GT Trail, HH Kwon, D Anderson Sport Marketing Quarterly 18 (1), 2009 | 173 | 2009 |
| Impulse purchases of sport team licensed merchandise: what matters? HH Kwon, KL Armstrong Journal of Sport Management 20 (1), 101-119, 2006 | 155 | 2006 |
| A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale. HH Kwon, GT Trail Sport Marketing Quarterly 12 (2), 2003 | 148 | 2003 |
| The feasibility of single-item measures in sport loyalty research H Kwon, G Trail Sport Management Review 8 (1), 69-89, 2005 | 147 | 2005 |
| An Exploration of the Construct of Psychological Attachment to a Sport Team Among College Students: A Multidimensional Approach. HH Kwon, KL Armstrong Sport Marketing Quarterly 13 (2), 2004 | 130 | 2004 |
| The Effects of Vicarious Achievement and Team Identification on BIRGing and CORFing. HH Kwon, GT Trail, D Lee Sport Marketing Quarterly 17 (4), 2008 | 122 | 2008 |
| Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales D Lee, GT Trail, HH Kwon, DF Anderson Sport Management Review 14 (1), 89-101, 2011 | 87 | 2011 |
| Emotional intelligence, unpleasant emotions, emotional exhaustion, and job satisfaction in physical education teaching YH Lee, HH Kwon, KAR Richards Journal of Teaching in Physical Education 38 (3), 262-270, 2019 | 80 | 2019 |
| The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification GT Trail, YK Kim, HH Kwon, MG Harrolle, JR Braunstein-Minkove, R Dick Sport Management Review 15 (3), 345-354, 2012 | 78 | 2012 |
| Perceived leadership behavior of physical education teacher-coaches: When they teach vs. when they coach HH Kwon, M Kim Journal of Teaching in Physical Education 29 (2), 131-145, 2010 | 64 | 2010 |
| Points of attachment (identification) and licensed merchandise consumption among American college students HH Kwon, GT Trail, D Anderson International Journal of sport management 7 (3), 347-360, 2006 | 59 | 2006 |
| The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students DY Pyun, HH Kwon, CW Lee International Journal of Sports Marketing and Sponsorship 13 (1), 18-32, 2011 | 58 | 2011 |
| Does a Manufacturer Matter in Go-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel. HH Kwon, H Kim, M Mondello Sport Marketing Quarterly 17 (3), 2008 | 56 | 2008 |
| Perceived Coaching Leadership of Youth Athletes in Singapore. HH Kwon, KT Koh, CKJ Wang Journal of Sport Behavior 33 (1), 2010 | 40 | 2010 |