| Antecedents and consequences of online brand community participation: A conceptual framework V Madupu, DO Cooley Journal of internet commerce 9 (2), 127-147, 2010 | 348 | 2010 |
| The effect of social media on perceived information credibility and decision making D Cooley, R Parks-Yancy Journal of Internet Commerce 18 (3), 249-269, 2019 | 306 | 2019 |
| Cross-cultural differences in online brand communities: An exploratory study of Indian and American online brand communities V Madupu, DO Cooley Journal of International Consumer Marketing 22 (4), 363-375, 2010 | 75 | 2010 |
| The power of the brand: personal branding and its effect on job seeking attributes D Minor-Cooley, R Parks-Yancy Journal of Internet Commerce 19 (3), 241-261, 2020 | 41 | 2020 |
| Impact of traditional and internet/social media screening mechanisms on employers’ perceptions of job applicants D Cooley, R Parks-Yancy The Journal of Social Media in Society 5 (3), 151-186, 2016 | 35 | 2016 |
| How did you find your physician? An exploratory investigation into the types of information sources used to select physicians DO Cooley, V Madupu International Journal of Pharmaceutical and Healthcare Marketing 3 (1), 46-58, 2009 | 28 | 2009 |
| Who gets the job? First-generation college students' perceptions of employer screening methods R Parks-Yancy, D Cooley Journal of Education for Business 93 (1), 1-10, 2018 | 27 | 2018 |
| Please check the appropriate box: the problems with ethnic identification and its potential in cross-cultural marketing D Minor-Cooley, J Brice Jr Academy of Marketing Science Review 2007, 1, 2007 | 17 | 2007 |
| The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers E Becerra, S Chapa, D Cooley Journal of Cultural Marketing Strategy 1 (2), 122-137, 2016 | 7 | 2016 |
| The Effect of cosmopolitanism on multi-ethnic US markets under varying conditions of diversity in advertising DO Cooley, J Brice, EP Becerra, S Chapa Academy of Marketing Studies Journal 19 (3), 119, 2015 | 5 | 2015 |
| An examination of the online versus F2F academic performance of non-traditional undergraduate business school students R Parks-Yancy, D Cooley The Online Journal of Distance Education and e-Learning 3 (4), 1-9, 2015 | 4 | 2015 |
| Be Your Best Career Architect: Here are the Blueprints R Parks-Yancy, D Cooley | 3 | 2017 |
| Guilt and shame in advertising: a cross-cultural analysis MH Ortiz, D Cooley, L Davis 12th Cross Cultural Research Conference, Honolulu, HI, 12-15, 2007 | 3 | 2007 |
| Comprehension of metaphors in advertisements: opinion leaders versus non-opinion leaders V Madupu, DO Cooley Society for Marketing Advances Proceedings, 24-27, 2007 | 3 | 2007 |
| How Consumers are Searching: The Importance of the Internet to the Healthcare Industry DO Minor-Cooley, A Bush, V Madupu Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 1 | 2014 |
| Salary Negotiation Role-Playing in Online Course Settings R Parks-Yancy, D Cooley Management Teaching Review, 23792981241301053, 2024 | | 2024 |
| Is social media the new employment referral?: Perceptions of early career talent R Parks-Yancy, D Cooley The Journal of Social Media in Society 12 (2), 82-102, 2023 | | 2023 |
| ‘How do I get hired?’Early career individuals’ employment strategies during the COVID-19 pandemic R Parks-Yancy, D Cooley Journal of the National Institute for Career Education and Counselling 48 (1 …, 2022 | | 2022 |
| The Power of the Brand: Personal Branding and its Effect on Job Seeking Attributes D Cooley, R Parks-Yancy Journal of Internet Commerce 19 (3), 241-261, 2020 | | 2020 |
| ‘What They Think vs. What They Know’Students’: Employers’ Perceptions of Job Applicant Screenings D Minor-Cooley, R Parks-Yancy Academy of Management Proceedings 2020 (1), 10062, 2020 | | 2020 |
Dr. Rochelle Parks-Yancyยืนยันอีเมลแล้วที่ tsu.edu
