| The internet, information and empowerment T Harrison, K Waite, GL Hunter European Journal of Marketing 40 (9/10), 972-993, 2006 | 249 | 2006 |
| Consumer expectations of online information provided by bank websites K Waite, T Harrison Journal of Financial Services Marketing 6, 309-322, 2002 | 172 | 2002 |
| The influence of image interactivity upon user engagement when using mobile touch screens MB Cano, P Perry, R Ashman, K Waite Computers in Human Behavior 77, 406-412, 2017 | 147 | 2017 |
| Analysis by paralysis: the pension purchase decision process T Harrison, K Waite, P White International Journal of Bank Marketing 24 (1), 5-23, 2006 | 105 | 2006 |
| “Following the yellow brick road”–young adults’ experiences of the information super‐highway IC Grant, K Waite Qualitative Market Research: An International Journal 6 (1), 48-57, 2003 | 89 | 2003 |
| Impact of co-production on consumer perception of empowerment T Harrison, K Waite The service industries journal 35 (10), 502-520, 2015 | 86 | 2015 |
| Social impact theory: An examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages R Perez-Vega, K Waite, K O'Gorman The Marketing Review 16 (3), 299-321, 2016 | 79 | 2016 |
| Online banking information: what we want and what we get K Waite, T Harrison Qualitative market research: an international journal 7 (1), 67-79, 2004 | 79 | 2004 |
| Task scenario effects on bank web site expectations K Waite Internet Research 16 (1), 7-22, 2006 | 60 | 2006 |
| A time-based assessment of the influences, uses and benefits of intermediary website adoption T Harrison, K Waite Information & management 43 (8), 1002-1013, 2006 | 55 | 2006 |
| Critical factors affecting intermediary web site adoption: understanding how to extend e‐participation T Harrison, K Waite Journal of Business & Industrial Marketing 20 (4/5), 187-199, 2005 | 29 | 2005 |
| Online banking adoption: We should know better 20 years on K Waite, T Harrison Journal of Financial Services Marketing 20, 258-272, 2015 | 25 | 2015 |
| Getting the picture: programme awareness amongst film festival customers E Unwin, F Kerrigan, K Waite, D Grant International Journal of Nonprofit and Voluntary Sector Marketing 12 (3 …, 2007 | 24 | 2007 |
| Internet archaeology: uncovering pension sector web site evolution K Waite, T Harrison Internet Research 17 (2), 180-195, 2007 | 20 | 2007 |
| Exploring the pension ‘X factor’for generation Y men K Shaw, K Waite Journal of Financial Services Marketing 20 (2), 122-132, 2015 | 18 | 2015 |
| The dimensions of consumer empowerment GL Hunter, T Harrison, K Waite Enhancing Knowledge Development in Marketing 207, 2006 | 12 | 2006 |
| Exploring bank website expectations across two task scenarios K Waite, T Harrison, G Hunter Journal of Financial Services Marketing 16, 76-85, 2011 | 10 | 2011 |
| Essentials of digital marketing K Waite, RP Vega Goodfellow Publishers Ltd, 2018 | 9 | 2018 |
| Sports sponsorship perceptions: An exploration S Ferrier, K Waite, T Harrison Journal of Financial Services Marketing 18 (2), 78-90, 2013 | 9 | 2013 |
| Online privacy: Concepts, issues and research avenues for digital consumption I Grant, K Waite The routledge companion to digital consumption, 333-345, 2013 | 6 | 2013 |
Tina HarrisonProfessor of Financial Services Marketing and Consumption, University of Edinburghยืนยันอีเมลแล้วที่ ed.ac.uk