| Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal M Bento, LM Martinez, LF Martinez Journal of Retailing and Consumer Services 43, 234-241, 2018 | 237 | 2018 |
| Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention HL Neumann, LM Martinez, LF Martinez Sustainability Accounting, Management and Policy Journal 12 (3), 571-590, 2021 | 202 | 2021 |
| True colors: Consumers’ packaging choices depend on the color of retail environment LM Martinez, B Rando, L Agante, AM Abreu Journal of Retailing and Consumer Services 59, 102372, 2021 | 97 | 2021 |
| Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention AR White, LM Martinez, LF Martinez, B Rando Electronic Commerce Research and Applications 50, 101100, 2021 | 39 | 2021 |
| The effect of web advertising visual design on online purchase intention: Insights on generations Y and Z LM Martinez, TV Neves, LF Martinez Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 13 | 2020 |
| A eficácia das técnicas de promoção de vendas no comportamento de compra dos consumidores millennials I Antunes, LM Martinez, LF Martinez REMark 21 (3), 784, 2022 | 12* | 2022 |
| From clicks to consequences: A multi-method review of online grocery shopping A Shroff, S Kumar, LM Martinez, N Pandey Electronic Commerce Research 24 (2), 925-964, 2024 | 11 | 2024 |
| The influence of TikTok videos on German gen Z consumers’ attitude and purchase intention towards sustainable brands S Plötz, LM Martinez, LF Martinez, FR Ramos Digital Marketing & eCommerce Conference, 270-289, 2023 | 11 | 2023 |
| How does the number of instagram followers influence brand attitude: the role of purchase intention, perceived product quality, referrals, brand trust, and gender R Dias, LF Martinez, LM Martinez Digital Marketing & eCommerce Conference, 121-128, 2021 | 8 | 2021 |
| Colour contrast in packaging and consumer product perception LM Martinez, M Silva, LF Martinez, AM Abreu Proceedings of the International Colour Association (AIC) Conference 2018 …, 2018 | 7 | 2018 |
| Would you try it again? Dual effects of customer mindfulness on service recovery LM Martinez, N Pacheco, FR Ramos, M Bicho Journal of Retailing and Consumer Services 74, 103438, 2023 | 5 | 2023 |
| An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad AC Amaro, LM Martinez, FR Ramos, K Menezes, S Menezes Electronic Commerce Research 23 (3), 1429-1458, 2023 | 4 | 2023 |
| The role of car aesthetics on consumers’ decisions: An example from Romania CP Tarta, I Plaias, LF Martinez, LM Martinez Scientific Annals of Economics and Business 67 (1), 33-43, 2020 | 3 | 2020 |
| Assessing the determinants of millennials’ online protective behavior: how their protection motivation translates into actual use behavior AS Medeiros, LF Martinez, LM Martinez Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 2 | 2020 |
| The influence of online reviews and electronic word-of-mouth on purchase intention: a literature review and research agenda J Sepac, LM Martinez, LF Martinez Digital Marketing & eCommerce Conference, 75-99, 2024 | 1 | 2024 |
| Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. J Remondes, LM Martinez, I Machado, R Abreu International Journal of Marketing, Communication and New Media, 2025 | | 2025 |
| From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. I Mudava, LM Martinez, FR Ramos, R Abreu International Journal of Marketing, Communication and New Media, 2025 | | 2025 |
| The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers AM Schmidt, LM Martinez, LF Martinez Digital Marketing & eCommerce Conference, 271-293, 2024 | | 2024 |
| Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector FR Ramos, LM Martinez, LF Martinez Digital Marketing & eCommerce Conference, 31-40, 2024 | | 2024 |
| Feeling blue? Just add orange! Complementary colors and positive mood states LMGM Martínez, B Rando, AM Abreu Quarterly Journal of Experimental Psychology, 2023 | | 2023 |
Luis F. MartinezAssociate Professor (with Habilitation), Nova School of Business and Economicsยืนยันอีเมลแล้วที่ novasbe.pt
