| Reconceptualizing integration quality dynamics for omnichannel marketing TMT Hossain, S Akter, U Kattiyapornpong, Y Dwivedi Industrial Marketing Management 87, 225-241, 2020 | 282 | 2020 |
| Multichannel integration quality: A systematic review and agenda for future research TMT Hossain, S Akter, U Kattiyapornpong, YK Dwivedi Journal of Retailing and Consumer Services 49, 154-163, 2019 | 161 | 2019 |
| The impact of integration quality on customer equity in data driven omnichannel services marketing TMT Hossain, S Akter, U Kattiyapornpong, SF Wamba Procedia Computer Science 121, 784-790, 2017 | 79 | 2017 |
| Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research S Akter, MI Hossain, S Lu, S Aditya, TMT Hossain, U Kattiyapornpong Exploring omnichannel retailing: common expectations and diverse realities …, 2019 | 67 | 2019 |
| What omnichannel really means? S Akter, TMT Hossain, C Strong Journal of Strategic Marketing 29 (7), 567-573, 2021 | 66 | 2021 |
| Omnichannel management capabilities in international marketing: The effects of word of mouth on customer engagement and customer equity S Akter, M Mohiuddin Babu, TMT Hossain, BL Dey, H Liu, P Singh International Marketing Review 41 (1), 42-73, 2024 | 12 | 2024 |
| Innovative Mobile Marketing Strategies for Tourism Sector using Segmentation for Targeted and Effective Marketing Programs T Hossain, MS Amin Proceedings of the International Conference on Business Management …, 2015 | 7 | 2015 |
| How to tackle global retail apocalypse using strategic omnichannel management? S Akter, TMT Hossain, C Strong Routledge, 2021 | 5 | 2021 |
| Theory and practice gap of using SMS advertising: A qualitative analysis of the urban youth in Bangladesh and their perception towards mobile marketing messages TMT Hossain, VS Bahar Proceedings of 9th Asian Business Research Conference, 1-12, 2013 | 2 | 2013 |
| Understanding word of mouth dynamics in omnichannel services marketing S Akter, MM Babu, T Hossain, BL Dey, H Liu, P Singh International Marketing Review, (In-Press), 2023 | 1 | 2023 |
| An Exploratory Analysis of Factors Affecting the Effectiveness of SMS Advertising among young Bangladeshi Consumers TMT Hossain, VS Bahar World 5 (2), 2015 | 1 | 2015 |
| Integration quality dynamics in multichannel services marketing TMT Hossain University of Wollongong, 2020 | | 2020 |
| The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity TMT Hossain, S Akter, U Kattiyapornpong Academy of Marketing Conference 2017, Hull, UK., 2017 | | 2017 |
| The Significance of Social Marketing to Uphold Sustainable Tourism: The Perspective of the Tour Operators in Bangladesh MS Amin, TMT Hossain | | |
Shahriar AkterProfessor, School of Business, University of Wollongong, Australiaยืนยันอีเมลแล้วที่ uow.edu.au