| The “mixed” reality of virtual brand endorsers: understanding the effect of brand engagement and social cues on technological perceptions and advertising effectiveness J Ham, S Li, P Shah, MS Eastin Journal of Interactive Advertising 23 (2), 98-113, 2023 | 36 | 2023 |
| Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media J Ham, S Li, J Looi, MS Eastin Computers in Human Behavior 155, 108161, 2024 | 24 | 2024 |
| Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions S Li, J Ham, MS Eastin Telematics and Informatics 87, 102084, 2024 | 16 | 2024 |
| Do You Think I’m Real? A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment: An Abstract J Ham, P Shah, MS Eastin Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer …, 2023 | 3 | 2023 |
| Are Virtual Influencers More Effective In Real-World Advertisement Settings? The Impact of Product Type and Social Cues On Consumers’ Perceptions and Behaviors J Ham, S Li, P Shah, MS Eastin Journal of Advertising Research 64 (3), 353-371, 2024 | 1 | 2024 |
| Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals YG Song, J Ham, E Jin, MS Eastin Journal of Interactive Advertising 24 (3), 185-202, 2024 | 1 | 2024 |
| Playing with strangers: an examination of avatar selection and social interaction dynamics JME Ham | | 2020 |
Matthew S. EastinAssociate Professor, The University of Texas at Austinutexas.edu üzerinde doğrulanmış e-posta adresine sahip