| Digital marketing: strategic planning & integration A Hanlon SAGE Publications Ltd, 2021 | 264 | 2021 |
| The AIDA model A Hanlon | 44* | 2013 |
| How to use the 7Ps Marketing Mix A Hanlon | 35* | 2019 |
| The segmentation, targeting and positioning model A Hanlon Retrieved August, 2018 | 34 | 2018 |
| The segmentation, targeting, positioning (STP) marketing model A Hanlon | 29 | 2022 |
| Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions? A Hanlon, K Jones Journal of Strategic Marketing, 2023 | 20 | 2023 |
| The SAGE handbook of social media marketing A Hanlon, TL Tuten Sage, 2022 | 20 | 2022 |
| How to use the BCG Matrix model A Hanlon | 12 | 2017 |
| STP marketing: The Segmentation, Targeting, Positioning model A Hanlon Sótt, 2022 | 10 | 2022 |
| Ethics in digital marketing and social media A Hanlon The SAGE handbook of marketing ethics, 424, 2020 | 10 | 2020 |
| What is the The Diffusion of Innovation model A Hanlon | 10* | 2017 |
| Essential Marketing Models: Classic planning tools to inform strategy A Hanlon, D Chaffey Marketing Intelligence Limited, 2015 | 9 | 2015 |
| Qualitative insights for digital marketing MC Ferreira, D Scaraboto SAGE Handbook of digital marketing, 159-177, 2022 | 8 | 2022 |
| The AIDA model and how to apply it in the real world—Examples and tips A Hanlon, S Insights Smart Insights. March 8, 2022 | 8 | 2022 |
| Media Marketing TL Tuten, A Hanlon The SAGE Handbook of Social Media Marketing, 3, 2022 | 6 | 2022 |
| The SAGE handbook of digital marketing A Hanlon, TL Tuten Sage, 2022 | 6 | 2022 |
| The AIDA Model| Smart Insights A Hanlon | 6 | 2019 |
| Digital Marketing model: Lauterborn’s 4 Cs A Hanlon Smart Insight, 2016 | 6 | 2016 |
| Geopolitical overview of social media platforms–From Beijing to Berlin S Baumann, A Hanlon, TL Tuten The SAGE Handbook of Social Media Marketing, 183-204, 2022 | 5 | 2022 |
| Memes: Interactive creative intertextuality on social media AV Laskin, YA Laskin, A Hanlon, TL Tuten The SAGE Handbook of Social Media Marketing, 307-319, 2022 | 5 | 2022 |