Lara Lobschat

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P.C. VerhoefProfessor of Marketingrug.nl üzerinde doğrulanmış e-posta adresine sahip
Thorsten Hennig-ThurauUniversity of Muensterwiwi.uni-muenster.de üzerinde doğrulanmış e-posta adresine sahip
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, Germanywiwi.uni-frankfurt.de üzerinde doğrulanmış e-posta adresine sahip
Arvind RangaswamyPenn State Universitypsu.edu üzerinde doğrulanmış e-posta adresine sahip
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt scinorthwestern.edu üzerinde doğrulanmış e-posta adresine sahip
Benjamin MuellerProfessor for Digital Business, University of Bremenuni-bremen.de üzerinde doğrulanmış e-posta adresine sahip
Sarah DiefenbachLudwig-Maximilians-Universitylmu.de üzerinde doğrulanmış e-posta adresine sahip
Felix EggersCOPENHAGEN BUSINESS SCHOOLcbs.dk üzerinde doğrulanmış e-posta adresine sahip
Jochen WirtzNational University of Singaporenus.edu.sg üzerinde doğrulanmış e-posta adresine sahip
Florian PallasControlExpert GmbHcontrolexpert.com üzerinde doğrulanmış e-posta adresine sahip
Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of Cologneuni-koeln.de üzerinde doğrulanmış e-posta adresine sahip
Lisa E. BoltonProfessor of Marketing, The Pennsylvania State Universitypsu.edu üzerinde doğrulanmış e-posta adresine sahip
Niels HoltropAssistant Professor, Maastricht Universitymaastrichtuniversity.nl üzerinde doğrulanmış e-posta adresine sahip
Wayne D. HoyerProfessor of Marketing, University of Texas at Austinmccombs.utexas.edu üzerinde doğrulanmış e-posta adresine sahip
Harley KrohmerUniversity of Bern, Switzerlandimu.unibe.ch üzerinde doğrulanmış e-posta adresine sahip

Takip et

Lara Lobschat

Assistant Professor of Marketing, Maastricht University

maastrichtuniversity.nl üzerinde doğrulanmış e-posta adresine sahip

Corporate Digital Responsibility Communication Effects in a Multichannel Environment Online Advertising Social Media Marketin


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010	2651	2010
Corporate digital responsibility L Lobschat, B Mueller, F Eggers, L Brandimarte, S Diefenbach, ... Journal of Business Research 122, 875-888, 2021	514	2021
App adoption: The effect on purchasing of customers who have used a mobile website previously H Liu, L Lobschat, PC Verhoef, H Zhao Journal of Interactive Marketing 47 (1), 16-34, 2019	136	2019
Multichannel retailing: A review and research agenda H Liu, L Lobschat, PC Verhoef Foundations and Trends® in Marketing 12 (1), 1-79, 2018	115	2018
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry L Lobschat, MA Zinnbauer, F Pallas, E Joachimsthaler Long Range Planning 46 (1-2), 125-148, 2013	87	2013
What happens online stays online? Segment-specific online and offline effects of banner advertisements L Lobschat, EC Osinga, WJ Reinartz Journal of Marketing Research 54 (6), 901-913, 2017	63	2017
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising L Lesscher, L Lobschat, PC Verhoef International Journal of Research in Marketing 38 (3), 678-697, 2021	55	2021
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending H Liu, L Lobschat, PC Verhoef, H Zhao Journal of Retailing 97 (3), 377-393, 2021	26	2021
Shifting the blame: How surcharge pricing influences blame attributions for a service price increase F Pallas, LE Bolton, L Lobschat Journal of Service Research 21 (3), 302-318, 2018	15	2018
The effect of review images on review helpfulness: A contingency approach RV Kübler, L Lobschat, L Welke, H van der Meij Journal of Retailing 100 (1), 5-23, 2024	9	2024
Customer Engagement PC Verhoef Sage Publ., 2010	1	2010
Corporate Digital Responsibility (CDR): Achieving Synthesized Coherence with C (S) R Learnings on Corporate Governance AS Christ, B Mueller, L Lobschat		2024
Do Offline and Online Marketing Go Hand in Hand?: Cross-channel and Synergy Effects of Direct Mailing and Display Advertising L Lesscher, L Lobschat, P Verhoef		2020
All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions L Lobschat, N Holtrop, N Bruce, RC Rao Wharton Customer Analytics Research Paper, 2020		2020
Success factors for the implementation of an intended brand personality: Conceptual framework and insights from the Swiss luxury industry WD Hoyer, H Krohmer, L Lobschat Strong Brands, Strong Relationships, 330-342, 2015		2015
Essays on Online Marketing Communications L Lobschat		2013
Challenges in Omnichannel Customer Management A Dikareva-Brugman, J Guyt, M Gijsenberg, L Lobschat, K Gielens
Should All Customers Be Multichannel? Investigating the Moderating Role of Brand and Loyalty Tier L Lesscher, L Lobschat, K Lemon, P Verhoef

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