Man Lai Cheung

Alıntı yapanlar

	Hepsi	2020 yılından bugüne
Alıntılar	3534	3504
h-endeksi	26	26
i10-endeksi	30	30

1300

650

325

975

20202021202220232024202596 316 644 984 1294 144

Genel erişim

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1 makale

3 makale

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genel erişime açık olmayanlar

Finansman sağlayan kuruluşun getirdiği zorunluluğa dayalı olarak

Katkıda bulunan yazarlar

Wilson KS LeungCollege of Professional and Continuing Education, CPCE, The Hong Kong Polytechnic University, PolyUcpce-polyu.edu.hk üzerinde doğrulanmış e-posta adresine sahip
Guilherme PiresProfessor of Marketing, Newcastle Business School, University of Newcastlenewcastle.edu.au üzerinde doğrulanmış e-posta adresine sahip
Philip J. Rosenberger IIIUniversity of Newcastlenewcastle.edu.au üzerinde doğrulanmış e-posta adresine sahip
Man Kit ChangHong Kong Baptist Universityhkbu.edu.hk üzerinde doğrulanmış e-posta adresine sahip
Koay Kian YeikSunway Universitysunway.edu.my üzerinde doğrulanmış e-posta adresine sahip
Si ShiSouthwestern University of Finance and Economicsswufe.edu.cn üzerinde doğrulanmış e-posta adresine sahip
Mauro Jose De OliveiraProfessor of Business Communication, Ethics, Consumer Behavior, Digital Marketing, Social Mediafei.edu.br üzerinde doğrulanmış e-posta adresine sahip
Hiram TingJobless at the moment :)icats.edu.my üzerinde doğrulanmış e-posta adresine sahip
Sharipudin, Mohamad-Noor Salehhud...Universiti Putra Malaysiaupm.edu.my üzerinde doğrulanmış e-posta adresine sahip
Sin Yan TSEThe Hang Seng University of Hong Konghsu.edu.hk üzerinde doğrulanmış e-posta adresine sahip
Jun-Hwa (Jacky) CheahNorwich Business School, University of East Angliauea.ac.uk üzerinde doğrulanmış e-posta adresine sahip
Stuart W. FlintUniversity of Leedsleeds.ac.uk üzerinde doğrulanmış e-posta adresine sahip
Eugene Cheng-Xi AwUCSI Graduate Business School, UCSI Universityucsiuniversity.edu.my üzerinde doğrulanmış e-posta adresine sahip
Chai Wen TeohSenior Lecturer, Sunway Universitysunway.edu.my üzerinde doğrulanmış e-posta adresine sahip
Associate Professor Ts Dr Patrick Chin...Head of IT Unit, Multimedia University, Cyberjayammu.edu.my üzerinde doğrulanmış e-posta adresine sahip
Lenny YusriniUniversitas Asa Indonesia (ASAINDO)asaindo.ac.id üzerinde doğrulanmış e-posta adresine sahip
Randy WongThe University of Aucklandauckland.ac.nz üzerinde doğrulanmış e-posta adresine sahip
Cheng-Yu Hsu (Bryan)Department of Recreational Sport, National Taiwan University of Sportgm.ntus.edu.tw üzerinde doğrulanmış e-posta adresine sahip
HsinWei ChenNational Taiwan Normal Universitygapps.ntnu.edu.tw üzerinde doğrulanmış e-posta adresine sahip
Babak Taheri (Prof)Texas A&M Universityagnet.tamu.edu üzerinde doğrulanmış e-posta adresine sahip

Takip et

Man Lai Cheung

University of Newcastle

mmu.ac.uk üzerinde doğrulanmış e-posta adresine sahip

Customer engagement metaverse social-media influencer marketing technology adoption


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge ML Cheung, G Pires, PJ Rosenberger Asia Pacific Journal of Marketing and Logistics 32 (3), 695-720, 2020	621	2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image ML Cheung, GD Pires, PJ Rosenberger III International Journal of Economics and Business Research 17 (3), 243-261, 2019	327	2019
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting Australasian Marketing Journal 29 (2), 118-131, 2021	239	2021
“I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022	232	2022
Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020	211	2020
Examining consumers’ adoption of wearable healthcare technology: The role of health attributes ML Cheung, KY Chau, MHS Lam, G Tse, KY Ho, SW Flint, DR Broom, ... International journal of environmental research and public health 16 (13), 2257, 2019	180	2019
Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021	168	2021
Social media influencer marketing: The moderating role of materialism KY Koay, ML Cheung, PCH Soh, CW Teoh European Business Review 34 (2), 224-243, 2022	166	2022
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin Journal of retailing and consumer services 61, 102574, 2021	161	2021
The role of social media elements in driving co-creation and engagement ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021	113	2021
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit ML Cheung, H Ting, JH Cheah, MNS Sharipudin Journal of Product & Brand Management 30 (1), 28-43, 2021	109	2021
An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries MX Yang, X Tang, ML Cheung, Y Zhang Business Strategy and the Environment 30 (1), 566-575, 2021	105	2021
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms ML Cheung, WKS Leung, JH Cheah, H Ting Journal of Vacation Marketing 28 (2), 152-170, 2022	97	2022
Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology KY Chau, MHS Lam, ML Cheung, EKH Tso, SW Flint, DR Broom, G Tse, ... Health psychology research 7 (1), 2019	96	2019
The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era WKS Leung, ML Cheung, MK Chang, S Shi, SY Tse, L Yusrini Journal of Hospitality and Tourism Technology 13 (3), 481-499, 2022	76	2022
Exploring the nexus of social media influencers and consumer brand engagement ML Cheung, WKS Leung, MX Yang, KY Koay, MK Chang Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022	76	2022
Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong ML Cheung, WKS Leung, H Chan Young Consumers 22 (1), 10-27, 2021	68	2021
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong T Lau, ML Cheung, GD Pires, C Chan International Journal of Wine Business Research, 2019	61	2019
VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective WKS Leung, MK Chang, ML Cheung, S Shi Information Technology & People 36 (3), 1095-1125, 2023	60	2023
Exploring consumer–brand engagement: A holistic framework ML Cheung, GD Pires, PJ Rosenberger III European Business Review 33 (1), 2021	56	2021

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