Takip et
RAMONA DE LUCA
RAMONA DE LUCA
Fundação Getulio Vargas – Escola de Administração de Empresas de São Paulo (FGVEAESP)
fgv.edu.br üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
The unconscious perception of smells as a driver of consumer responses: A framework integrating the emotion-cognition approach to scent marketing
R De Luca, D Botelho
AMS Review 11 (1), 145-161, 2021
872021
Olfactory priming on consumer categorization, recall, and choice.
D De Luca, R., & Botelho
Psychology & Marketing. 37 (8), 1101-1117, 2020
392020
When guilt induces charity: The emotional side of philanthropy
R De Luca, M Ferreira, D Botelho
European Journal of Business and Social Sciences 5 (02), 44-58, 2016
122016
Obstáculos às ações privadas de reparação de danos decorrentes de cartéis
FBP Martins
42017
A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices
R De Luca
32018
Faro para o negócio
D Botelho, R De Luca
GV-EXECUTIVO 16 (1), 36-39, 2017
22017
Problem structuring methods: um estudo metodológico em cartografia estrutural e sua aplicação
J Heck
2018
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences For Semantically-Congruent Products and Brands
R De Luca, D Botelho
ACR North American Advances, 2018
2018
Depoimento do Ex-Diretor da FGV EPGE, Professor Carlos Langoni
CG Langoni
2017
Michael Mohallem fala sobre a lista do Fachin
MF Mohallem
Rádio CBN-RJ, 2017
2017
15-G: the Smell of Selling: Olfactory Cues As a Route For Product Aesthetic Preferences
R De Luca, D Botelho
ACR North American Advances, 2017
2017
Estratégias de marketing-O cheiro da venda
R de Luca, D Botelho
Anuário de Pesquisa GVPesquisa, 2017
2017
A Theoretical Perspective on Guilt and Materialism in Helping Behavior.
R De Luca, D Botelho, M Ferreira
Advances in Consumer Research 44, 2016
2016
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–13