| Adoption of social media by fast-growing companies: Innovation among the Inc. 500 NG Barnes, S Jacobsen Journal of Marketing Development and Competitiveness 7 (1), 11-17, 2013 | 64 | 2013 |
| Why did I buy this? The effect of WOM and online reviews on post purchase attribution for product outcomes S Jacobsen Journal of Research in Interactive Marketing 12 (3), 370-395, 2018 | 61 | 2018 |
| Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior NG Barnes, SL Jacobsen Word of Mouth and Social Media, 146-157, 2016 | 59 | 2016 |
| Social media, gen Z and consumer misbehavior: Instagram made me do it SL Jacobsen, NG Barnes Journal of Marketing Development and Competitiveness 14 (3), 51-58, 2020 | 41 | 2020 |
| On being social: How social identity impacts social commerce for the millennial shopper S Jacobsen, NG Barnes International Journal of Management Science and Business Administration, 2017 | 33 | 2017 |
| FOMO, JOMO and COVID: How missing out and enjoying life are impacting how we navigate a pandemic S Jacobsen Journal of Organizational Psychology 21 (3), 67-73, 2021 | 24 | 2021 |
| Fish where the fish are: Higher-ed embraces new communications tools to recruit the wired generation NG Barnes, SL Jacobsen Journal of Higher Education Theory and Practice 13 (3/4), 11-21, 2013 | 22 | 2013 |
| The Missing Link in Social Media Use Among Top MBA Programs: Tracking Prospects. NG Barnes, SL Jacobsen Journal of New Communications Research 5 (1), 2013 | 9 | 2013 |
| Meet the New Class, Same as the Old Class? Millennials and Their Surprising Learning Preferences. NJ Barnes, S Jacobsen Journal of Higher Education Theory & Practice 15 (7), 2015 | 7 | 2015 |
| Once upon a time in the Fortune 500: How storytelling encouraged businesses to take a second look at blogs S Jacobsen, NG Barnes American Journal of Management 19 (3), 103-110, 2019 | 4 | 2019 |
| The Unfortunate Decline of Blogging Among the Fortune 500: The Downside of Adopting Substitute Innovations. S Jacobsen, NG Barnes Journal of Strategic Innovation & Sustainability 11 (2), 2016 | 4 | 2016 |
| Teaching as Vocation: Reflections and Advice RD Saucier, NG Barnes, KK Folkers, FB Hoyt, LM Lindgren, LL Lohman, ... Reflections on Life in Higher Education, 61-77, 2016 | 2 | 2016 |
| An Unexpected Calling: From Practitioner to Educator RD Saucier, NG Barnes, KK Folkers, FB Hoyt, LM Lindgren, LL Lohman, ... Reflections on Life in Higher Education, 25-34, 2016 | 2 | 2016 |
| Postpandemic revenge shopping: The potential application of reactance theory S Jacobsen International Society of Marketing 15, 49-51, 2022 | 1 | 2022 |
| The New Consumed Consumer: The Impact of the COVID-19 Pandemic on the Compulsive and Impulsive Buying Habits of Gen Z K Kline | | 2022 |
| The Undergraduate Review Volume XVI Reviewers A Adams, F Alatorre, JR Anderson, A Bailey, E Field, ML Forest, N Glen, ... | | 2021 |
| The Blame Game: The Effect of Recommendation Context on Product Outcome Attributions SL Jacobsen University of Rhode Island, 2017 | | 2017 |
| Value Added through Real World Readiness S Jacobsen | | 2017 |
| Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior NG Barnes, SL Jacobsen Word of Mouth and Social Media, 146-157, 2016 | | 2016 |
| Reflections on Life in Higher Education RD Saucier, NG Barnes, KK Folkers, FB Hoyt, LM Lindgren, LL Lohman, ... Palgrave Macmillan, 2016 | | 2016 |
