| Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting Australasian Marketing Journal 29 (2), 118-131, 2021 | 239 | 2021 |
| “I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022 | 232 | 2022 |
| The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin Journal of retailing and consumer services 61, 102574, 2021 | 161 | 2021 |
| Impacts of user interactions on trust development in C2C social commerce: The central role of reciprocity WKS Leung, S Shi, WS Chow Internet Research 30 (1), 335-356, 2020 | 124 | 2020 |
| The role of social media elements in driving co-creation and engagement ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021 | 113 | 2021 |
| Gamification in OTA platforms: A mixed-methods research involving online shopping carnival S Shi, WKS Leung, F Munelli Tourism Management 88, 104426, 2022 | 98 | 2022 |
| Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms ML Cheung, WKS Leung, JH Cheah, H Ting Journal of Vacation Marketing 28 (2), 152-170, 2022 | 97 | 2022 |
| The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era WKS Leung, ML Cheung, MK Chang, S Shi, SY Tse, L Yusrini Journal of Hospitality and Tourism Technology 13 (3), 481-499, 2022 | 76 | 2022 |
| Exploring the nexus of social media influencers and consumer brand engagement ML Cheung, WKS Leung, MX Yang, KY Koay, MK Chang Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022 | 76 | 2022 |
| Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong ML Cheung, WKS Leung, H Chan Young Consumers 22 (1), 10-27, 2021 | 68 | 2021 |
| VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective WKS Leung, MK Chang, ML Cheung, S Shi Information Technology & People 36 (3), 1095-1125, 2023 | 60 | 2023 |
| Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal J Gan, S Shi, R Filieri, WKS Leung Tourism Management 99, 104795, 2023 | 57 | 2023 |
| Swift trust development and prosocial behavior in time banking: A trust transfer and social support theory perspective WKS Leung, MK Chang, ML Cheung, S Shi Computers in Human Behavior 129, 107137, 2022 | 47 | 2022 |
| Driving loyalty intentions of mobile games: a motivation theory perspective ML Cheung, WKS Leung, LMK Chang, S Shi Quality & Quantity, 1-26, 2021 | 35 | 2021 |
| Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation WKS Leung, MK Chang, ML Cheung, S Shi Internet Research 32 (4), 1131-1167, 2022 | 33 | 2022 |
| Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience ML Cheung, WKS Leung, JH Cheah, KY Koay, BCY Hsu International Journal of Culture, Tourism and Hospitality Research 15 (3 …, 2021 | 27 | 2021 |
| The dualistic view of challenge-hindrance technostress in accounting information systems: Technological antecedents and coping responses Z Zhu, M Zhao, X Wu, S Shi, WKS Leung International Journal of Information Management 73, 102681, 2023 | 15 | 2023 |
| Driving destination brand engagement: the role of traveler participation ML Cheung, WKS Leung, B Taheri, SY Tse International Journal of Tourism Research 25 (6), 565-580, 2023 | 14 | 2023 |
| Do digital platforms promote or hinder corporate brand prestige? SY Tse, DT Wang, ML Cheung, WKS Leung European Journal of Marketing 57 (4), 987-1013, 2023 | 14 | 2023 |
| Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees: A technostress perspective S Shi, H Zhao, H Li, M Zhang, WKS Leung Tourism Management 100, 104814, 2024 | 7 | 2024 |
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