| A systematic review of systematic reviews in tourism S Pahlevan-Sharif, P Mura, SNR Wijesinghe Journal of Hospitality and Tourism Management 39, 158-165, 2019 | 342 | 2019 |
| The time has come: A systematic literature review of mixed methods research in tourism C Khoo-Lattimore, P Mura, R Yung Current Issues in Tourism 22 (13), 1531-1550, 2019 | 268 | 2019 |
| ‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism P Mura, R Tavakoli, S Pahlevan Sharif Information Technology & Tourism 17 (2), 145-159, 2017 | 228 | 2017 |
| Perceptions of authenticity in a Malaysian homestay–A narrative analysis P Mura Tourism Management 51, 225-233, 2015 | 163 | 2015 |
| Netnography in tourism–Beyond web 2.0 R Tavakoli, P Mura Annals of Tourism Research 73 (C), 190-192, 2018 | 138 | 2018 |
| ‘Journeys in Second Life’–Iranian Muslim women's behaviour in virtual tourist destinations R Tavakoli, P Mura Tourism Management 46, 398-407, 2015 | 129 | 2015 |
| Tourism knowledge and neocolonialism–a systematic critical review of the literature SNR Wijesinghe, P Mura, F Bouchon Current Issues in Tourism 22 (11), 1263-1279, 2019 | 109 | 2019 |
| Narrative analysis in tourism: a critical review P Mura, SP Sharif Scandinavian Journal of Hospitality and Tourism 17 (2), 194-207, 2017 | 96 | 2017 |
| Beyond the third moment? Mapping the state of qualitative tourism research E Wilson, P Mura, SP Sharif, SNR Wijesinghe Current Issues in Tourism 23 (7), 795-810, 2020 | 94 | 2020 |
| Heritage tourism in Malaysia: Fostering a collective national identity in an ethnically diverse country G Butler, C Khoo-Lattimore, P Mura Asia Pacific Journal of Tourism Research 19 (2), 199-218, 2014 | 91 | 2014 |
| The crisis of the ‘crisis of representation’–Mapping qualitative tourism research in Southeast Asia P Mura, S Pahlevan Sharif Current Issues in Tourism 18 (9), 828-844, 2015 | 87 | 2015 |
| Tourism and social capital in Malaysia P Mura, R Tavakoli Current Issues in Tourism 17 (1), 28-45, 2014 | 82 | 2014 |
| The ‘normality of unsafety’-foreign solo female travellers in India TK Thomas, P Mura Tourism Recreation Research 44 (1), 33-40, 2019 | 81 | 2019 |
| ‘Scary… but I like it!’Young tourists' perceptions of fear on holiday P Mura Journal of Tourism and Cultural Change 8 (1-2), 30-49, 2010 | 77 | 2010 |
| Critical theories in tourism–a systematic literature review P Mura, SNR Wijesinghe Tourism Geographies 25 (2-3), 487-507, 2023 | 73 | 2023 |
| Systematic reviews in Asia: Introducing the “PRISMA” protocol to tourism and hospitality scholars S Pahlevan Sharif, P Mura, SNR Wijesinghe Quantitative Tourism Research in Asia: Current Status and Future Directions …, 2019 | 60 | 2019 |
| Eurocentrism, capitalism and tourism knowledge SNR Wijesinghe, P Mura, HJ Culala Tourism Management 70, 178-187, 2019 | 58 | 2019 |
| Spirituality, drugs, and tourism: tourists’ and shamans’ experiences of ayahuasca in Iquitos, Peru G Prayag, P Mura, CM Hall, J Fontaine Tourism Recreation Research 41 (3), 314-325, 2016 | 58 | 2016 |
| Drug or spirituality seekers? Consuming ayahuasca G Prayag, P Mura, M Hall, J Fontaine Annals of Tourism Research 52 (C), 175-177, 2015 | 52 | 2015 |
| Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk S Pahlevan Sharif, P Mura Information Technology & Tourism 21 (2), 139-163, 2019 | 47 | 2019 |