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Dr. Deepa Halder
Dr. Deepa Halder
Visiting Assistant Professor, IIM Indore, India
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Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
D Halder, D Pradhan, HR Chaudhuri
Journal of Business Research 125, 397-415, 2021
1462021
Consumer cynicism: Interdisciplinary hybrid review and research agenda
I Indibara, D Halder, S Varshney
International Journal of Consumer Studies 47 (6), 2724-2746, 2023
132023
Examining process mechanism of celebrity attributes on brand advocacy
D Halder, RS Kumar, D Roy
Journal of Consumer Marketing 41 (5), 549-563, 2024
12024
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–3