| Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece PK Theodoridis, KC Chatzipanagiotou European Journal of Marketing 43 (5/6), 708-734, 2009 | 339 | 2009 |
| Internal marketing impact on business performance in a retail context GG Panigyrakis, PK Theodoridis International Journal of Retail & Distribution Management 37 (7), 600-628, 2009 | 227 | 2009 |
| Market orientation and performance: An empirical investigation in the retail industry in Greece GG Panigyrakis, PK Theodoridis Journal of retailing and consumer services 14 (2), 137-149, 2007 | 152 | 2007 |
| The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions I Leri, P Theodoridis Tourism Review 74 (3), 480-502, 2019 | 148 | 2019 |
| How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook DC Gkikas, K Tzafilkou, PK Theodoridis, A Garmpis, MC Gkikas International Journal of Information Management Data Insights 2 (1), 100067, 2022 | 137 | 2022 |
| How artificial intelligence affects digital marketing PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 86 | 2019 |
| All customers are not treated equally: Financial exclusion in isolated Greek islands GG Panigyrakis, PK Theodoridis, CA Veloutsou Journal of Financial Services Marketing 7, 54-66, 2002 | 82 | 2002 |
| How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism I Leri, P Theodoridis Tourism Review 76 (5), 1013-1049, 2021 | 78 | 2021 |
| Influencing Green Purchase Intention through Eco Labels and User-Generated Content A Panopoulos, A Poulis, P Theodoridis, A Kalampakas Sustainability 15 (1), 764, 2023 | 74 | 2023 |
| Artificial intelligence (AI) impact on digital marketing research DC Gkikas, PK Theodoridis Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 68 | 2019 |
| AI in consumer behavior DC Gkikas, PK Theodoridis Advances in Artificial Intelligence-based Technologies: Selected Papers in …, 2021 | 49 | 2021 |
| Male and female attitudes towards stereotypical advertisements: a paired country investigation PK Theodoridis, AG Kyrousi, AY Zotou, GG Panigyrakis Corporate Communications: An International Journal 18 (1), 135-160, 2013 | 43 | 2013 |
| Food waste during Covid-19 lockdown period and consumer behaviour–The case of Greece PK Theodoridis, TV Zacharatos Socio-Economic Planning Sciences 83, 101338, 2022 | 36 | 2022 |
| Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023 A Kavoura, T Borges-Tiago, F Tiago Springer Nature, 2024 | 29 | 2024 |
| Enhanced marketing decision making for consumer behaviour classification using binary decision trees and a genetic algorithm wrapper DC Gkikas, PK Theodoridis, GN Beligiannis Informatics 9 (2), 45, 2022 | 25 | 2022 |
| RU# SoLoMo ready?: Consumers and brands in the digital era S Papakonstantinidis, A Poulis, P Theodoridis Business Expert Press, 2016 | 21 | 2016 |
| Revisiting innovation adoption theory through electronic public relations A Panopoulos, P Theodoridis, A Poulis Information Technology & People 31 (1), 21-40, 2018 | 20 | 2018 |
| The impact of COVID-19 on consumer behaviour: The case of Greece PK Theodoridis, A Kavoura Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT …, 2021 | 14 | 2021 |
| Internal marketing, market orientation and organisational performance: the mythological triangle in a retail context PK Theodoridis, GG Panigyrakis European Retail Research, 33-67, 2011 | 12 | 2011 |
| Optimal feature selection for decision trees induction using a genetic algorithm wrapper-a model approach PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean …, 2020 | 8 | 2020 |
