Hilke Plassmann

Alıntı yapanlar

	Hepsi	2020 yılından bugüne
Alıntılar	10811	4022
h-endeksi	34	27
i10-endeksi	55	41

880

440

220

660

2006200720082009201020112012201320142015201620172018201920202021202220232024202528 96 202 232 326 494 499 566 635 652 630 650 769 761 870 850 773 729 712 83

Genel erişim

Tümünü görüntüle

16 makale

0 makale

genel erişime açık olanlar

genel erişime açık olmayanlar

Finansman sağlayan kuruluşun getirdiği zorunluluğa dayalı olarak

Katkıda bulunan yazarlar

PD Dr. med. Wolfram SchwindtOberarzt mit Schwerpunkt Neuroradiologie, Institut für Klinische Radiologie, Universitätsklinikumukmuenster.de üzerinde doğrulanmış e-posta adresine sahip
Antonio RangelBing Professor of Neuroscience, Behavioral Biology and Economics, Caltechhss.caltech.edu üzerinde doğrulanmış e-posta adresine sahip
John P. O'DohertyFletcher Jones Professor of Decison Neuroscience, California Institute of Technologycaltech.edu üzerinde doğrulanmış e-posta adresine sahip
Bernd WeberDean, Faculty of Medicine, University of Bonnukb.uni-bonn.de üzerinde doğrulanmış e-posta adresine sahip
Carolyn YoonWilbur K. Pierpont Professor of Management, Ross School of Business, Univ of Michiganumich.edu üzerinde doğrulanmış e-posta adresine sahip
baba shivProfessor of Marketing, Stanford Universitystanford.edu üzerinde doğrulanmış e-posta adresine sahip
Joerg NiessingAffiliate Professor of Marketing; INSEADinsead.edu üzerinde doğrulanmış e-posta adresine sahip
Scott HuettelDuke Universityduke.edu üzerinde doğrulanmış e-posta adresine sahip
Thomas Zoëga RamsøyNeurons Inc & Singularity Universityneuronsinc.com üzerinde doğrulanmış e-posta adresine sahip
Joe KableBaird Term Professor of Psychologypsych.upenn.edu üzerinde doğrulanmış e-posta adresine sahip
Cendri HutchersonUniversity of Torontoutoronto.ca üzerinde doğrulanmış e-posta adresine sahip
Colin CamererRobert Kirby Professor of Behavioral Economicshss.caltech.edu üzerinde doğrulanmış e-posta adresine sahip
Heiner EvanschitzkyAlliance Manchester Business School, The University of Manchestermanchester.ac.uk üzerinde doğrulanmış e-posta adresine sahip
Uma R. KarmarkarGPS/Rady, UCSDucsd.edu üzerinde doğrulanmış e-posta adresine sahip
Neil Halelamiencaltech.edu üzerinde doğrulanmış e-posta adresine sahip
Wolf SingerProfessor für Neuroscience, Max Planck Institutebrain.mpg.de üzerinde doğrulanmış e-posta adresine sahip
Vinod VenkatramanFox School of Business, Temple Universitytemple.edu üzerinde doğrulanmış e-posta adresine sahip
Michael Louis PlattProfessor Neuroscience, Psychology, and Marketing, University of Pennsylvaniapennmedicine.upenn.edu üzerinde doğrulanmış e-posta adresine sahip
Anita TuscheQueen's University, Ontario, Canadaqueensu.ca üzerinde doğrulanmış e-posta adresine sahip
Nina MažarProfessor, Boston University, Questrom School of Businessbu.edu üzerinde doğrulanmış e-posta adresine sahip

Takip et

Hilke Plassmann

INSEAD Chaired Professor of Decision Neuroscience

insead.edu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa

Judgement and Decision Making Decision Neuroscience Health Marketing


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
Marketing actions can modulate neural representations of experienced pleasantness H Plassmann, J O'doherty, B Shiv, A Rangel Proceedings of the national academy of sciences 105 (3), 1050-1054, 2008	1631	2008
Orbitofrontal cortex encodes willingness to pay in everyday economic transactions H Plassmann, J O'doherty, A Rangel Journal of neuroscience 27 (37), 9984-9988, 2007	1185	2007
The relative strength of affective commitment in securing loyalty in service relationships H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert Journal of business research 59 (12), 1207-1213, 2006	941	2006
Branding the brain: A critical review and outlook H Plassmann, TZ Ramsøy, M Milosavljevic Journal of consumer psychology 22 (1), 18-36, 2012	818	2012
Consumer neuroscience: applications, challenges, and possible solutions H Plassmann, V Venkatraman, S Huettel, C Yoon Journal of marketing research 52 (4), 427-435, 2015	586	2015
NeuroEconomics: An overview from an economic perspective P Kenning, H Plassmann Brain research bulletin 67 (5), 343-354, 2005	556	2005
Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making M Deppe, W Schwindt, H Kugel, H Plassmann, P Kenning Journal of neuroimaging 15 (2), 171-182, 2005	508	2005
Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making H Plassmann, JP O'Doherty, A Rangel Journal of neuroscience 30 (32), 10799-10808, 2010	423	2010
Applications of functional magnetic resonance imaging for market research P Kenning, H Plassmann, D Ahlert Qualitative Market Research: An International Journal 10 (2), 135-152, 2007	311	2007
Dissociating valuation and saliency signals during decision-making A Litt, H Plassmann, B Shiv, A Rangel Cerebral cortex 21 (1), 95-102, 2011	310	2011
What can advertisers learn from neuroscience? H Plassmann, T Ambler, S Braeutigam, P Kenning International Journal of Advertising 26 (2), 151-175, 2007	308	2007
Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems CA Hutcherson, H Plassmann, JJ Gross, A Rangel Journal of Neuroscience 32 (39), 13543-13554, 2012	276	2012
Decision neuroscience and consumer decision making C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ... Marketing letters 23, 473-485, 2012	225	2012
Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments M Deppe, W Schwindt, J Kraemer, H Kugel, H Plassmann, P Kenning, ... Brain research bulletin 67 (5), 413-421, 2005	209	2005
Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices M Camus, N Halelamien, H Plassmann, S Shimojo, J O’Doherty, ... European Journal of Neuroscience 30 (10), 1980-1988, 2009	204	2009
Consumer neuroscience: Past, present, and future UR Karmarkar, H Plassmann Organizational Research Methods 22 (1), 174-195, 2019	165	2019
Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments H Plassmann, B Weber Journal of Marketing Research 52 (4), 493-510, 2015	157	2015
How neuroscience can inform consumer research PH Kenning, H Plassmann IEEE transactions on neural systems and rehabilitation engineering 16 (6 …, 2008	152	2008
Why companies should make their customers happy: The neural correlates of customer loyalty. H Plassman, P Kenning, D Ahlert Advances in Consumer Research 34, 2007	145	2007
Consumer Neuroscience: Implikationen neurowissenschaftlicher Forschung für das Marketing P Kenning, H Plassmann, D Ahlert Marketing: Zeitschrift für Forschung und Praxis, 55-66, 2007	145*	2007

Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.

Makaleler 1–20

Yıllık alıntı sayısı

Mükerrer alıntılar

Birleştirilmiş alıntılar

Katkıda bulunan yazar ekleKatkıda bulunan yazarlar

Takip et

Alıntı yapanlar

Katkıda bulunan yazarlar