| The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions D Gursoy, S Malodia, A Dhir Journal of Hospitality Marketing & Management 31 (5), 527-534, 2022 | 622 | 2022 |
| Future of e-Government: An integrated conceptual framework S Malodia, A Dhir, M Mishra, ZA Bhatti Technological Forecasting and Social Change 173, 121102, 2021 | 349 | 2021 |
| Extended valence theory perspective on consumers'e-waste recycling intentions in Japan A Dhir, S Malodia, U Awan, M Sakashita, P Kaur Journal of Cleaner Production 312, 127443, 2021 | 130 | 2021 |
| Why do people use Artificial Intelligence (AI)-enabled voice assistants? S Malodia, N Islam, P Kaur, A Dhir IEEE Transactions on Engineering Management 71, 491-505, 2021 | 126 | 2021 |
| To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership S Malodia, M Mishra, M Fait, A Papa, L Dezi Journal of Business Research 157, 113547, 2023 | 121 | 2023 |
| Meme marketing: How can marketers drive better engagement using viral memes? S Malodia, A Dhir, A Bilgihan, P Sinha, T Tikoo Psychology & Marketing 39 (9), 1775-1801, 2022 | 109 | 2022 |
| I love you, but you let me down! How hate and retaliation damage customer-brand relationship F Jabeen, P Kaur, S Talwar, S Malodia, A Dhir Technological Forecasting and Social Change 174, 121183, 2022 | 95 | 2022 |
| Reverse innovation: a conceptual framework S Malodia, S Gupta, AK Jaiswal Journal of the Academy of Marketing Science 48, 1009-1029, 2020 | 74 | 2020 |
| A study of carpooling behaviour using a stated preference web survey in selected cities of India S Malodia, H Singla Transportation Planning and Technology 39 (5), 538-550, 2016 | 71 | 2016 |
| Measuring the impact of brand-celebrity personality congruence on purchase intention VGAS Suresh Malodia, Pankaj Singh Journal of Marketing Communications, 2017 | 68 | 2017 |
| Can Alexa serve customers better? AI-driven voice assistant service interactions S Malodia, A Ferraris, M Sakashita, A Dhir, B Gavurova Journal of Services Marketing 37 (1), 25-39, 2023 | 61 | 2023 |
| Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory S Malodia, P Kaur, P Ractham, M Sakashita, A Dhir Journal of Business Research 146, 605-618, 2022 | 54 | 2022 |
| Using HOLSAT to evaluate satisfaction of religious tourist at sacred destinations: the case of religious travelers visiting sacred destinations in the Himalayas, India S Malodia, H Singla International Journal of Culture, Tourism and Hospitality Research 11 (2 …, 2017 | 30 | 2017 |
| Antecedents and consequences of open innovation: a conceptual framework S Malodia, C Chauhan, F Jabeen, A Dhir International Journal of Entrepreneurial Behavior & Research, 2023 | 25 | 2023 |
| Field experiments in marketing research: a systematic methodological review S Malodia, A Dhir, MJS Hasni, S Srivastava European Journal of Marketing 57 (7), 1939-1965, 2023 | 18 | 2023 |
| Why should I switch off: understanding the barriers to sustainable consumption? S Malodia, AS Bhatt Vision 23 (2), 134-143, 2019 | 14 | 2019 |
| Going the extra mile, now or after a while: the impact of employee proactivity in retail service encounters on customers’ shopping responses T Otterbring, J Arsenovic, P Samuelsson, S Malodia, A Dhir British Journal of Management 35 (3), 1425-1448, 2024 | 9 | 2024 |
| How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events S Malodia, T Otterbring, B Taheri, A Dhir Journal of Travel Research, 00472875241234387, 2024 | 8 | 2024 |
| Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers S Malodia, R Filieri, T Otterbring, A Dhir British Journal of Management, 2024 | 6 | 2024 |
| Born global: Antecedents and consequences of innovation capabilities S Malodia, A Dhir, SM Alshibani, M Christofi Asia Pacific Journal of Management, 1-34, 2023 | 5 | 2023 |