| Adoption of energy-efficient home appliances: Extending the theory of planned behavior MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen Sustainability 13 (1), 250, 2020 | 128 | 2020 |
| Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency MY Bhutto, F Zeng, YA Soomro, MA Khan Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (3), 599-619, 2019 | 100 | 2019 |
| Determinants of green innovation to achieve sustainable business performance: Evidence from SMEs Y Baeshen, YA Soomro, MY Bhutto Frontiers in Psychology 12, 767968, 2021 | 78 | 2021 |
| Effect of Visual Merchandising elements of retail store on consumer attention Y Soomro, SA kaimkhani, J Iqbal Journal of Business Strategies 11 (1), 21-40, 2017 | 75 | 2017 |
| Factors influencing consumers’ green purchase behavior: green advertising as moderator SA Hussain, MAU Haq, YA Soomro Marketing and Management of Innovations 4 (4), 144-153, 2020 | 66 | 2020 |
| Artificial intelligence adoption by SMEs to achieve sustainable business performance: application of technology–organization–environment framework S Badghish, YA Soomro Sustainability 16 (5), 1864, 2024 | 64 | 2024 |
| Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan) MY Bhutto, M Ertz, YA Soomro, MAA Khan, W Ali Journal of Islamic Marketing 14 (6), 1488-1505, 2023 | 63 | 2023 |
| Understanding the adoption of sadad e-payments: UTAUT combined with religiosity as moderator YA Soomro International Journal of E-Business Research (IJEBR) 15 (1), 55-74, 2019 | 62 | 2019 |
| What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia YA Soomro, I Hameed, MY Bhutto, I Waris, Y Baeshen, BA Batati Sustainability, 2022 | 50 | 2022 |
| Determinants of financial empowerment among women in Saudi Arabia M Ali, I Ali, S Badghish, YA Soomro Frontiers in psychology 12, 747255, 2021 | 42 | 2021 |
| Extending the theory of planned behavior: predicting young consumer purchase behavior of energy-efficient appliances (Evidence From Developing Economy) MY Bhutto, YA Soomro, H Yang Sage Open 12 (1), 21582440221078289, 2022 | 35 | 2022 |
| The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan YA SOOMRO, Y Baeshen, F Alfarshouty, SA KAIMKHANI, MY BHUTTO The Journal of Asian Finance, Economics and Business 8 (4), 917-928, 2021 | 29 | 2021 |
| Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values YA Soomro Journal of Organisational Studies and Innovation 6 (1), 33-46, 2019 | 29 | 2019 |
| Impact of logo on consumer perception of a company YA Soomro, R Shakoor Interdisciplinary Journal of Contemporary Research In Business 3 (7), 194-201, 2011 | 23 | 2011 |
| Factors effecting consumer preferences in airline industry YA Soomro, I Hameed, R Shakoor, AS Butt, S Khani Far East Journal of Psychology and Business 7 (1), 63-79, 2012 | 21 | 2012 |
| Coastline pollution problems of Karachi I Hameed, Y Soomro, AS Butt, R Shakoor SSRN, 2012 | 20 | 2012 |
| Consumer evaluation of brand extension: Pakistani context Y Soomro, S Abbas, I Hameed, R Shakoor | 20 | 2012 |
| Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty. F Zeng, MY Bhutto, YA Soomro Marketing and Management Innovations 2, 83-98, 2019 | 19 | 2019 |
| Analytical study of reducing brand switching (number portablity) in GSM sector MA Akbar, YA Soomro, S Khan JISR management and social sciences & economics 15 (2), 31-46, 2017 | 17 | 2017 |
| Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals. YA Soomro The Fourth Scientific Conference on Economics and Managerial Studies 3, 1828 …, 2018 | 15 | 2018 |
Muhammad Yaseen BhuttoNorth American Universityna.edu üzerinde doğrulanmış e-posta adresine sahip
