Consumer behaviour through the eyes of neurophysiological measures: State‐of‐the‐art and future trends P Cherubino, AC Martinez-Levy, M Caratù, G Cartocci, G Di Flumeri, ... Computational intelligence and neuroscience 2019 (1), 1976847, 2019 | 250 | 2019 |
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements FB Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione ... Journal of Visualized Experiments 126 (e55872), http://www.jove.com/video/55872, 2017 | 114* | 2017 |
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective D Ryding, G Vignali, M Caratù, YY Wang, R Carey International Journal of Business and Globalisation 16 (1), 79-103, 2016 | 20 | 2016 |
Application of Neuro-Marketing techniques to the wine tasting experience M Caratù, P Cherubino, A Mattiacci Conference Readings/ Books of Proceedings of the 11th Annual Conference of …, 2018 | 18 | 2018 |
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets P Cherubino, M Caratù, E Modica, D Rossi, A Trettel, AG Maglione, ... Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the …, 2017 | 18 | 2017 |
A perspective on managing cities and citizens' well-being through smart sensing data M Caratù, I Pigliautile, C Piselli, C Fabiani Environmental Science & Policy 147, 169-176, 2023 | 14 | 2023 |
Eco fashion brands and consumption: is the attitude-behaviour gap narrowing for the millennial generation? D Ryding, M Caratù, G Vignali International Journal of Business and Globalisation 30 (2), 2022 | 14 | 2022 |
Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis M Caratù, V Brescia, I Pigliautile, P Biancone Sustainability 2023 (15), 6976, 2023 | 12 | 2023 |
Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study M Caratù, A Sorrentino, M Mancini, P Cherubino European journal of volunteering and community-based projects 1 (1), 1-38, 2023 | 8 | 2023 |
Can social neuromarketing be useful to public policy? M Caratù, A Sorrentino, G Scozzese European Journal of Volunteering and Community-Based Projects 1 (1), 39-56, 2020 | 6 | 2020 |
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy M Caratù, P Cherubino, S Menicocci, ML Ana C. Italian Journal of Marketing 2023 (4), 1-34, 2023 | 5 | 2023 |
Defining, measuring and managing consumer experiences A Sorrentino Routledge, 2020 | 5 | 2020 |
Modest fashion and sustainability: research trends by bibliometric and content analysis P Biancone, V Brescia, M Oppioli The Garment Economy: Understanding History, Developing Business Models, and …, 2023 | 4 | 2023 |
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities M Caratù, D Ryding, E Li, G Vignali International Journal of Technology Transfer and Commercialisation 20 (1), 32-62, 2023 | 4 | 2023 |
Social marketing, nudging policies and consumerism: Advancements through technologies from neuroscience M Caratù Business Advancement through Technology Volume I: Markets and Marketing in …, 2022 | 4 | 2022 |
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma GS Valerio Brescia, Myriam Caratù International Journal of Business and Management; 14 (10), 196-213, 2019 | 4 | 2019 |
Il fenomeno del Food Delivery M Caratù Rapporto Italia 2018 30, pp.935-947, 2018 | 4 | 2018 |
New Metropolitan Perspectives: Post COVID Dynamics: Green and Digital Transition, Between Metropolitan and Return to Villages Perspectives F Calabrò, L Della Spina, MJP Mantiñán Springer Nature, 2022 | 3 | 2022 |
AI, Neuro-and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research M Caratù Advances in National Brand and Private Label Marketing: Ninth International …, 2022 | 3 | 2022 |
Application of Crowd Sensing for Sustainable Management of Smart Cities I Pigliautile, M Caratù INTERNATIONAL SYMPOSIUM: New Metropolitan Perspectives, 2800-2808, 2022 | 3 | 2022 |