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Myriam Caratù
Myriam Caratù
Assistant Professor of Management at UNINT - Università degli Studi Internazionali di Roma
unint.eu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Consumer behaviour through the eyes of neurophysiological measures: State‐of‐the‐art and future trends
P Cherubino, AC Martinez-Levy, M Caratù, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience 2019 (1), 1976847, 2019
2502019
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
FB Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione ...
Journal of Visualized Experiments 126 (e55872), http://www.jove.com/video/55872, 2017
114*2017
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective
D Ryding, G Vignali, M Caratù, YY Wang, R Carey
International Journal of Business and Globalisation 16 (1), 79-103, 2016
202016
Application of Neuro-Marketing techniques to the wine tasting experience
M Caratù, P Cherubino, A Mattiacci
Conference Readings/ Books of Proceedings of the 11th Annual Conference of …, 2018
182018
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
P Cherubino, M Caratù, E Modica, D Rossi, A Trettel, AG Maglione, ...
Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the …, 2017
182017
A perspective on managing cities and citizens' well-being through smart sensing data
M Caratù, I Pigliautile, C Piselli, C Fabiani
Environmental Science & Policy 147, 169-176, 2023
142023
Eco fashion brands and consumption: is the attitude-behaviour gap narrowing for the millennial generation?
D Ryding, M Caratù, G Vignali
International Journal of Business and Globalisation 30 (2), 2022
142022
Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis
M Caratù, V Brescia, I Pigliautile, P Biancone
Sustainability 2023 (15), 6976, 2023
122023
Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study
M Caratù, A Sorrentino, M Mancini, P Cherubino
European journal of volunteering and community-based projects 1 (1), 1-38, 2023
82023
Can social neuromarketing be useful to public policy?
M Caratù, A Sorrentino, G Scozzese
European Journal of Volunteering and Community-Based Projects 1 (1), 39-56, 2020
62020
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
M Caratù, P Cherubino, S Menicocci, ML Ana C.
Italian Journal of Marketing 2023 (4), 1-34, 2023
52023
Defining, measuring and managing consumer experiences
A Sorrentino
Routledge, 2020
52020
Modest fashion and sustainability: research trends by bibliometric and content analysis
P Biancone, V Brescia, M Oppioli
The Garment Economy: Understanding History, Developing Business Models, and …, 2023
42023
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
M Caratù, D Ryding, E Li, G Vignali
International Journal of Technology Transfer and Commercialisation 20 (1), 32-62, 2023
42023
Social marketing, nudging policies and consumerism: Advancements through technologies from neuroscience
M Caratù
Business Advancement through Technology Volume I: Markets and Marketing in …, 2022
42022
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
GS Valerio Brescia, Myriam Caratù
International Journal of Business and Management; 14 (10), 196-213, 2019
42019
Il fenomeno del Food Delivery
M Caratù
Rapporto Italia 2018 30, pp.935-947, 2018
42018
New Metropolitan Perspectives: Post COVID Dynamics: Green and Digital Transition, Between Metropolitan and Return to Villages Perspectives
F Calabrò, L Della Spina, MJP Mantiñán
Springer Nature, 2022
32022
AI, Neuro-and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research
M Caratù
Advances in National Brand and Private Label Marketing: Ninth International …, 2022
32022
Application of Crowd Sensing for Sustainable Management of Smart Cities
I Pigliautile, M Caratù
INTERNATIONAL SYMPOSIUM: New Metropolitan Perspectives, 2800-2808, 2022
32022
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–20