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| Belief, attitude, intention, and behavior: An introduction to theory and research M Fishbein, I Ajzen Reading, PA: Addison Wesley, 1975 | 93199 | 1975 |
| Understanding attitudes and predicting social behavior I Ajzen, M Fishbein Englewood Cliffs, NJ, 1980 | 64259 | 1980 |
| From intentions to actions: A theory of planned behavior I Ajzen Action control: From cognition to behavior, 11-39, 1985 | 38168 | 1985 |
| Attitudes, Personality and Behaviour I Ajzen McGraw-hill education (UK), 2005 | 23905 | 2005 |
| Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior1 I Ajzen Journal of applied social psychology 32 (4), 665-683, 2002 | 14322 | 2002 |
| Attitude-behavior relations: A theoretical analysis and review of empirical research. I Ajzen, M Fishbein Psychological Bulletin 84 (5), 888, 1977 | 13651 | 1977 |
| Predicting and changing behavior: The reasoned action approach M Fishbein, I Ajzen Psychology press, 2011 | 13195 | 2011 |
| Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control I Ajzen, TJ Madden Journal of experimental social psychology 22 (5), 453-474, 1986 | 11115 | 1986 |
| Nature and operation of attitudes I Ajzen Annual review of psychology 52 (1), 27-58, 2001 | 8320 | 2001 |
| The influence of attitudes on behavior I Ajzen, M Fishbein, S Lohmann, D Albarracín The handbook of attitudes, volume 1: Basic principles, 197-255, 2018 | 7594 | 2018 |
| Constructing a TPB questionnaire: Conceptual and methodological considerations I Ajzen University of Massechusetts Amherst, Office of Information Technologies, 2002 | 6085* | 2002 |
| A comparison of the theory of planned behavior and the theory of reasoned action TJ Madden, PS Ellen, I Ajzen Personality and social psychology Bulletin 18 (1), 3-9, 1992 | 4470 | 1992 |
| Attitudes and the attitude-behavior relation: Reasoned and automatic processes I Ajzen, M Fishbein European review of social psychology 11 (1), 1-33, 2000 | 3978 | 2000 |
| The theory of planned behavior: Frequently asked questions I Ajzen Human behavior and emerging technologies 2 (4), 314-324, 2020 | 3484* | 2020 |
| Attitudes, traits, and actions: Dispositional prediction of behavior in personality and social psychology I Ajzen Advances in experimental social psychology 20, 1-63, 1987 | 3205 | 1987 |
| Application of the theory of planned behavior to leisure choice I Ajzen, BL Driver Journal of leisure research 24 (3), 207-224, 1992 | 2916 | 1992 |
| Attitudes towards objects as predictors of single and multiple behavioral criteria. M Fishbein, I Ajzen Psychological review 81 (1), 59, 1974 | 2854 | 1974 |
| A Bayesian analysis of attribution processes. I Ajzen, M Fishbein Psychological bulletin 82 (2), 261, 1975 | 2571 | 1975 |
| Predicting dishonest actions using the theory of planned behavior L Beck, I Ajzen Journal of research in personality 25 (3), 285-301, 1991 | 2383 | 1991 |
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