| Online brand community engagement: Scale development and validation BJ Baldus, C Voorhees, R Calantone Journal of business research 68 (5), 978-985, 2015 | 934 | 2015 |
| Driving in-role and extra-role brand performance among retail frontline salespeople: Antecedents and the moderating role of customer orientation DE Hughes, KA Richards, R Calantone, B Baldus, RA Spreng Journal of Retailing 95 (2), 130-143, 2019 | 80 | 2019 |
| US chief procurement officers’ perspectives on public procurement BJ Baldus, L Hatton Journal of purchasing and supply management 26 (1), 100538, 2020 | 43 | 2020 |
| Leveraging online communities to support the brand and develop the community BJ Baldus Journal of Internet Commerce 17 (2), 115-144, 2018 | 24 | 2018 |
| Insight Generation with Marketing Research Online Communities (MROCs) BJ Baldus Journal of Internet Commerce 14 (4), 476-491, 2015 | 7 | 2015 |
| Engagement in online brand communities and marketing research online communities (MROCs) BJ Baldus Michigan State University, 2013 | 5 | 2013 |
| Strategic Directions in B2C Social Media Marketing KE Mishra, BJ Baldus The SAGE Handbook of Social Media Marketing, 14-29, 2022 | 3 | 2022 |
| Beyond Performance: The Reseller Salesperson as Brand Evangelist D E. Hughes, R Calantone, B Baldus The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 1 | 2015 |
| The Rules of Community Engagement BJ Baldus, MS Austin http://learn.communispace.com/the-rules-of-community-engagement, 2013 | | 2013 |
| FOSTERING BRAND EVANGELISM IN RESELLER SALESPEOPLE DE Hughes, B Baldus, R Calantone, R Spreng Enhancing Knowledge Development in Marketing, 491, 2010 | | 2010 |
Roger J CalantoneMichigan State Universitybroad.msu.edu üzerinde doğrulanmış e-posta adresine sahip