| Investigación de mercados: métodos de recogida y análisis de la información para la toma de decisiones en marketing JA Trespalacios-Gutiérrez, R Vázquez-Casielles, L Bello-Acebrón Editorial Paraninfo, 2005 | 849* | 2005 |
| Satisfaction with service recovery: Perceived justice and emotional responses AB del Río-Lanza, R Vázquez-Casielles, AM Díaz-Martín Journal of Business Research 62 (8), 775-781, 2009 | 765 | 2009 |
| Consumer evaluations of sales promotion: the effect on brand choice B Alvarez-Alvarez, R Vázquez-Casielles European Journal of Marketing 39 (1/2), 54-70, 2005 | 511 | 2005 |
| Organizational learning and market orientation: interface and effects on performance ML Santos-Vijande, MJ Sanzo-Perez, LI Alvarez-Gonzalez, ... Industrial Marketing Management 34 (3), 187-202, 2005 | 400 | 2005 |
| The market orientation concept in the private nonprofit organisation domain LI Álvarez-Gonzalez, ML Santos-Vijande, R Vázquez-Casielles International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 55-67, 2002 | 289* | 2002 |
| Marketing: estrategias y aplicaciones sectoriales I Rodríguez-del Bosque, JA Trespalacios-Gutiérrez, R Vázquez-Casielles | 282 | 2005 |
| Relationship marketing and information and communication technologies: Analysis of retail travel agencies L Suàrez-Àlvarez, AM Díaz-Martín, R Vázquez-Casielles Journal of Travel Research 45 (4), 453-463, 2007 | 219 | 2007 |
| The word of mouth dynamic: How positive (and negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors R Vázquez-Casielles, L Suárez-Álvarez, ABD Río-Lanza Journal of Advertising Research 53 (1), 43-60, 2013 | 206 | 2013 |
| Explaining customer satisfaction with complaint handling C Varela‐Neira, R Vázquez‐Casielles, V Iglesias International Journal of Bank Marketing 28 (2), 88-112, 2010 | 193 | 2010 |
| Investigación de mercados y estrategia de marketing L Bello-Acebrón, R Vázquez-Casielles, JA Trespalacios-Gutiérrez | 185* | 1993 |
| Estructura multidimensional de la calidad del servicio en cadenas de supermercados: Desarrollo y validación de la escala CALSUPER R Vázquez-Casielles, I Rodríguez-del Bosque, AM Díaz-Martín Documentos de Trabajo Facultad Ciencias Económicas y Empresariales …, 1996 | 179 | 1996 |
| The influence of emotions on customer's cognitive evaluations and satisfaction in a service failure and recovery context C Varela-Neira, R Vázquez-Casielles, V Iglesias-Argüelles The Service Industries Journal 28 (4), 497-512, 2008 | 176 | 2008 |
| Building consumer loyalty through e-shopping experiences: The mediating role of emotions S Cachero-Martínez, R Vázquez-Casielles Journal of Retailing and Consumer Services 60, 102481, 2021 | 174 | 2021 |
| Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship R Vázquez‐Casielles, L Suárez-Álvarez, AM Díaz-Martín Psychology & Marketing 27 (5), 487-509, 2010 | 167 | 2010 |
| El valor de marca: perspectivas de análisis y criterios de estimación AB Del Río-Lanza, R Vázquez-Casielles, V Iglesias Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2002 | 160 | 2002 |
| Estrategias de distribución comercial R Vázquez-Casielles, JA Trespalacios-Gutiérrez Thomson. Madrid, 2006 | 157* | 2006 |
| Analysis of the role of complaint management in the context of relationship marketing L Suárez-Alvarez, R Vàzquez-Casielles, AM Díaz-Martin Journal of Marketing Management 27 (1-2), 143-164, 2010 | 156 | 2010 |
| Webroomers versus showroomers: Are they the same? N Viejo-Fernández, MJ Sanzo-Pérez, R Vázquez-Casielles Journal of Business Research 92 (11 (November)), 300-320, 2018 | 150 | 2018 |
| Webroomers versus showroomers: Are they the same? N Viejo-Fernández, MJ Sanzo-Pérez, R Vázquez-Casielles Journal of Business Research 92 (Novembrer), 300-320, 2018 | 150 | 2018 |
| Customer satisfaction and switching barriers: Effects on repurchase intentions, positive recommendations, and price tolerance R Vázquez‐Casielles, L Suárez‐Álvarez, AB del Río‐Lanza Journal of Applied Social Psychology 39 (10), 2275-2302, 2009 | 120 | 2009 |
