Andrew T. Stephen

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	Hepsi	2020 yılından bugüne
Alıntılar	13229	8364
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Katkıda bulunan yazarlar

Jeff GalakAssociate Professor of Marketing and, by courtesy, Social and Decision Sciencecmu.edu üzerinde doğrulanmış e-posta adresine sahip
Michel Tuan PhamKravis Professor of Business, Columbia Universitycolumbia.edu üzerinde doğrulanmış e-posta adresine sahip
Miklos SarvaryCarson Professor of Business, Columbia Business Schoolcolumbia.edu üzerinde doğrulanmış e-posta adresine sahip
Cait LambertonUniversity of Pennsylvaniawharton.upenn.edu üzerinde doğrulanmış e-posta adresine sahip
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , Israelidc.ac.il üzerinde doğrulanmış e-posta adresine sahip
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, Reutlingenreutlingen-university.de üzerinde doğrulanmış e-posta adresine sahip
Hans RisseladaAssociate Professor at the University of Groningenrug.nl üzerinde doğrulanmış e-posta adresine sahip
Ruth N. BoltonArizona State Universityasu.edu üzerinde doğrulanmış e-posta adresine sahip
Deborah SmallProfessor of Marketing, Yale School of Managementyale.edu üzerinde doğrulanmış e-posta adresine sahip
Leonard LeeDirector, Institute for the Public Understanding of Risk (IPUR) & Professor, NUS Business Schoolnus.edu.sg üzerinde doğrulanmış e-posta adresine sahip
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia Universityidc.ac.il üzerinde doğrulanmış e-posta adresine sahip
Juliano LaranUniversity of Baselunibas.ch üzerinde doğrulanmış e-posta adresine sahip

Takip et

Andrew T. Stephen

L'Oréal Professor of Marketing, Saïd Business School, University of Oxford

sbs.ox.ac.uk üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa

social media digital marketing


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
The Future of Social Media In Marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing Science 48 (1), 79-95, 2020	2788	2020
A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry C Lamberton, AT Stephen Journal of Marketing 80 (6), 146-172, 2016	1782	2016
Deriving value from social commerce networks AT Stephen, O Toubia Journal of Marketing Research 47 (2), 215-228, 2010	1410	2010
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace A Stephen, J Galak Journal of Marketing Research, 1-68, 2012	1130*	2012
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ... Journal of Service Research 13 (3), 267-282, 2010	1072	2010
The role of digital and social media marketing in consumer behavior AT Stephen Current Opinion in Psychology 10, 17-21, 2016	999	2016
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control K Wilcox, A Stephen Journal of Consumer Research, Forthcoming, 12-57, 2012	803	2012
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? O Toubia, AT Stephen Marketing Science 32 (3), 368-392, 2013	661	2013
Which Products Are Best Suited To Mobile Advertising? A Field Study Of Mobile Display Advertising Effects On Consumer Attitudes And Intentions Y Bart, AT Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014	492	2014
Micro-finance decision making: A field study of prosocial lending J Galak, D Small, AT Stephen Journal of Marketing Research 48 (SPL), S130-S137, 2011	448	2011
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40, 1-8, 2017	364	2017
In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions L Grewal, AT Stephen Journal of Marketing Research, 2019	212	2019
Explaining the power-law degree distribution in a social commerce network AT Stephen, O Toubia Social Networks 31 (4), 262-270, 2009	192	2009
When posting about products on social media backfires: the negative effects of consumer identity signaling on product interest L Grewal, AT Stephen, NV Coleman Journal of Marketing Research 56 (2), 197-210, 2019	190	2019
Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017	185	2017
Michel Tuan Pham, and Andrew T. Stephen (2011),“Consumers’ Trust in Feelings as Information,” T Avnet Journal of Consumer Research, 0	166*
Interfirm behavior and goal alignment in relational exchanges AT Stephen, LV Coote Journal of Business Research 60 (4), 285-295, 2007	118	2007
Feeling the future: The emotional oracle effect M Pham, L Lee, A Stephen	116	2011
On feelings as a heuristic for making offers in ultimatum negotiations AT Stephen, MT Pham Psychological science 19 (10), 1051, 2008	63	2008
A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks A Stephen, Y Dover, J Goldenberg INSEAD Working Paper No. 2010/35/MKT, 2010	38*	2010

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