| The influence of a mere social presence in a retail context JJ Argo, DW Dahl, RV Manchanda Journal of consumer research 32 (2), 207-212, 2005 | 810 | 2005 |
| Embarrassment in consumer purchase: The roles of social presence and purchase familiarity DW Dahl, RV Manchanda, JJ Argo Journal of consumer research 28 (3), 473-481, 2001 | 634 | 2001 |
| Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students DW Dahl, KD Frankenberger, RV Manchanda Journal of advertising research 43 (3), 268-280, 2003 | 612 | 2003 |
| The nature of self-reported guilt in consumption contexts DW Dahl, H Honea, RV Manchanda Marketing Letters 14, 159-171, 2003 | 313 | 2003 |
| Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation DW Dahl, H Honea, RV Manchanda Journal of consumer Psychology 15 (4), 307-315, 2005 | 310 | 2005 |
| Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006 | 218 | 2006 |
| Effects of age, need for cognition, and affective intensity on advertising effectiveness J McKay-Nesbitt, RV Manchanda, MC Smith, BA Huhmann Journal of Business Research 64 (1), 12-17, 2011 | 213 | 2011 |
| Brand evaluations: a comparison of fixed price and discounted price offers R Suri, RV Manchanda, CS Kohli Journal of Product & Brand Management 9 (3), 193-207, 2000 | 117 | 2000 |
| Comparing fixed price and discounted price strategies: the role of affect on evaluations R Suri, RV Manchanda, CS Kohli Journal of Product & Brand Management 11 (3), 160-173, 2002 | 69 | 2002 |
| Risk perception and risk avoidance: The role of cultural identity and personal relevance SW Carvalho, LG Block, S Sivaramakrishnan, RV Manchanda, ... International journal of research in marketing 25 (4), 319-326, 2008 | 63 | 2008 |
| Do sustainable products make us prevention focused? O Bullard, RV Manchanda Marketing Letters 24, 177-189, 2013 | 53 | 2013 |
| How goal progress influences regulatory focus in goal pursuit O Bullard, RV Manchanda Journal of Consumer Psychology 27 (3), 302-317, 2017 | 41 | 2017 |
| Sustainable marketing based on virtue ethics: Addressing socio-ecological challenges facing humankind B Dyck, RV Manchanda AMS review 11, 115-132, 2021 | 40 | 2021 |
| Consumers' evaluations of co‐branded products: The licensing effect N Saqib, RV Manchanda Journal of Product & Brand Management 17 (2), 73-81, 2008 | 39 | 2008 |
| Mom, I want that! The effects of parental style, gender and materialism on children’s choice of influence strategy RV Manchanda, ES Moore-Shay 1996 AMA Winter Educators’ Conference Proceedings, 81-90, 1996 | 33 | 1996 |
| When are loss frames more effective in climate change communication? An application of fear appeal theory ST Armbruster, RV Manchanda, N Vo Sustainability 14 (12), 7411, 2022 | 29 | 2022 |
| The effect of computer anxiety on price value trade‐off in the on‐line environment R Suri, JA Lee, RV Manchanda, KB Monroe Psychology & Marketing 20 (6), 515-536, 2003 | 27 | 2003 |
| The effect of cognitive busyness on consumers’ perception of product value S Sivaramakrishnan, RV Manchanda Journal of Product & Brand Management 12 (5), 335-345, 2003 | 20 | 2003 |
| Consumer alienation by brands: Examining the roles of powerlessness and relationship types P Krishnan | 17 | 2008 |
| The effects of acculturation on consumers' sensitivity to prices R Suri, RV Manchanda Journal of International Consumer Marketing 13 (1), 35-56, 2000 | 15 | 2000 |