| Consumer awareness and usage of Islamic banking products in South Africa Y Saini, G Bick, L Abdulla South African Journal of Economic and Management Sciences 14 (3), 298-313, 2011 | 126 | 2011 |
| The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands YK Saini, JG Lynch Jr International Journal of Research in Marketing 33 (3), 702-705, 2016 | 55 | 2016 |
| Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity LEK Ameyibor, P Anabila, YK Saini International Journal of Wine Business Research 34 (1), 133-154, 2022 | 37 | 2022 |
| Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction T Ndlovu, ES Quaye, YK Saini South African journal of business management 52 (1), 11, 2021 | 31 | 2021 |
| Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study M Moloi, ES Quaye, YK Saini Electronic Commerce Research and Applications 54, 101172, 2022 | 29 | 2022 |
| The impact of internal branding on employees’ brand supporting behaviour in banking B Taku, YK Saini, R Abratt Services marketing quarterly 43 (2), 166-182, 2022 | 20 | 2022 |
| Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa A Zici, ES Quaye, DC Jaravaza, Y Saini Cogent Psychology 8 (1), 1991728, 2021 | 17 | 2021 |
| An empirical study of market orientation in the life insurance industry in South Africa YK Saini, KN Mokolobate Journal of Business Case Studies (JBCS) 7 (4), 61-72, 2011 | 16 | 2011 |
| South Africa: Impact of HIV/AIDS on food demand FW Agbola, MY Damoense, YK Saini International Journal of Social Economics 31 (7), 721-731, 2004 | 15 | 2004 |
| The role of brands in online and offline consumer choice YK Saini PQDT-Global, 2015 | 11 | 2015 |
| An exploratory study on factors influencing customer decision making: A case of fuel retailing industry YK Saini, SV Matinise University of Witwatersrand, Johannesburg, South Africa, 2013 | 8 | 2013 |
| The influence of consumer Socialization agents and personal attitude in the consumption of alcohol among youth in South Africa K Matjila, LEK Ameyibor, Y Saini Young Consumers 22 (4), 539-554, 2021 | 4 | 2021 |
| Personality and content preferences on social network sites in South Africa K Mwaba, Y Saini, R Abratt South African journal of business management 48 (4), 13-20, 2017 | 4 | 2017 |
| Website features, lifestyle compatibility, online shopping attitudes and purchase intentions amongst South African consumers E Cuna PQDT-Global, 2020 | 2 | 2020 |
| The Impact of Corporate Social Responsibility on Brand Loyalty: Evidence from Ghana S Salifu, YK Saini, B Moyo Interdisciplinary Social Studies 2 (12), 2638-2653, 2023 | 1 | 2023 |
| Effect of household characteristics on the decision to consume staple foods in South Africa FW Agbola, YK Saini Agrekon 41 (4), 280-294, 2002 | 1 | 2002 |
| Social Media Shopping Activities, Emotions, and Loneliness on Well-Being in South Africa YK Saini Journal of Promotion Management 31 (1), 125-150, 2025 | | 2025 |
| Psychographic segmentation of alcohol quitters in behaviour change maintenance mode: utilisation of the activity interest opinion (AIO) framework LEK Ameyibor, YK Saini Drugs, Habits and Social Policy 25 (3/4), 230-247, 2024 | | 2024 |
| Kaya FM: the challenge of an afropolitan positioning ES Quaye, Y Saini Emerald Emerging Markets Case Studies 11 (2), 1-35, 2021 | | 2021 |
| The impact of social media influencer attributes on brand awareness and on the strength of brand associations and the effects on consumers, using the AIDA model L Kholoane PQDT-Global, 2020 | | 2020 |
