| The "Mixed" Reality of Virtual Brand Endorsers: Understanding the effect of brand engagement and social cues on technological perceptions and advertising effectiveness J Ham, S Li, P Shah, MS Eastin Journal of Interactive Advertising, 2023 | 36 | 2023 |
| Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media J Ham, S Li, J Looi, MS Eastin Computers in Human Behavior, 2024 | 24 | 2024 |
| Fostering trust: Authoritarian, benevolent, and moral paternalistic leadership styles and the coach–athlete relationship S Li, J Li Social Behavior and Personality 49 (12), 1-11, 2021 | 21 | 2021 |
| Social Media Users’ Affective, Attitudinal, and Behavioral Responses To Virtual Human Emotions S Li, J Ham, MS Eastin Telematics and Informatics, 2024 | 16 | 2024 |
| Coaching by age: An analysis of coaches’ paternalistic leadership on youth athletes’ organizational citizenship behavior in China J Li, S Li, J Hu, R Chen Frontiers in Psychology 12, 956, 2021 | 14 | 2021 |
| Study on the effect of customer psychological ownership on value co-creation under service ecosystem W Zhou, S Li, X Meng Sustainability 14 (5), 2660, 2022 | 13 | 2022 |
| Social media use, thriving at work, and employee well-being: a mediation model M Zhu, S Li, H Gao, L Zuo Current Psychology, 1-15, 2023 | 10 | 2023 |
| How does social media use affect thriving at work? The roles of knowledge sharing and locus of control M Zhu, S Li, H Gao, L Zuo Asia Pacific Journal of Human Resources, 2023 | 5 | 2023 |
| How peer feedback affects knowledge contribution in online innovation communities: A social identity perspective L Wang, R Cong, S Wang, S Li, Y Wang Kybernetes, 2023 | 5 | 2023 |
| Effect of paternalistic leadership on Chinese youth elite athletes’ satisfaction: Resilience as a moderator P Liu, S Li, Q Zhang, X Zhang, L Guo, J Li Frontiers in Psychology 13, 2022 | 5 | 2022 |
| Effectiveness of Product Placement in Streaming TV Series: The Roles of Product Involvement, Placement Prominence, and Celebrity Endorsement S Li Journal of Marketing Communications, 2023 | 3 | 2023 |
| Are Virtual Influencers More Effective In Real-World Advertisement Settings? The Impact of Product Type and Social Cues On Consumers’ Perceptions and Behaviors J Ham, S Li, P Shah, MS Eastin Journal of Advertising Research, 2024 | 1 | 2024 |
| Did the communication barriers during the lockdown reduce students' satisfaction? J Li, S Li, J Hu, C Zhong, P Liu Frontiers in Education, 495, 2022 | | 2022 |
| Divergence, similarity, or both: An empirical study on the influence of eWOM on college students’ purchasing intention C Fan, S Li Advances in Social Science, Education and Humanities Research, 226-232, 2021 | | 2021 |
| Resistance and integration: Influence of Hollywood on Mexican films H Gao, S Li Contemporary Cinema, 105-108, 2016 | | 2016 |
| The rise of the Brazilian blockbuster: How ideas of exceptionality and scale shape a booming cinema CB Donoghue, S Li Contemporary Cinema 11 (11), 112-119, 2015 | | 2015 |
Matthew S. EastinAssociate Professor, The University of Texas at Austinutexas.edu üzerinde doğrulanmış e-posta adresine sahip