| Product design and development KT Ulrich, SD Eppinger McGraw-hill, 2016 | 15859 | 2016 |
| The role of product architecture in the manufacturing firm K Ulrich Research policy 24 (3), 419-440, 1995 | 4960 | 1995 |
| Product development decisions: A review of the literature V Krishnan, KT Ulrich Management science 47 (1), 1-21, 2001 | 2722 | 2001 |
| Planning for product platforms D Robertson, K Ulrich MIT Sloan Management Review, 1998 | 1726 | 1998 |
| Fundamentals of product modularity K Ulrich Management of design: engineering and management perspectives, 219-231, 1994 | 1226 | 1994 |
| Idea generation and the quality of the best idea K Girotra, C Terwiesch, KT Ulrich Management science 56 (4), 591-605, 2010 | 1070 | 2010 |
| Perancangan dan pengembangan produk KT Ulrich, SD Eppinger Jakarta: Salemba Teknika, 2001 | 949* | 2001 |
| Diseño y desarrollo de productos KT Ulrich Biblioteca Hernán Malo González, 2013 | 863 | 2013 |
| Innovation tournaments: Creating and selecting exceptional opportunities C Terwiesch, K Ulrich Harvard business press, 2009 | 630 | 2009 |
| Product design and development SD Eppinger, K Ulrich McGraw-Hill, 1995 | 605 | 1995 |
| Component sharing in the management of product variety: A study of automotive braking systems M Fisher, K Ramdas, K Ulrich Management science 45 (3), 297-315, 1999 | 551 | 1999 |
| Product variety, supply chain structure, and firm performance: Analysis of the US bicycle industry T Randall, K Ulrich Management Science 47 (12), 1588-1604, 2001 | 491 | 2001 |
| 50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science SA Shane, KT Ulrich Management science 50 (2), 133-144, 2004 | 372 | 2004 |
| Research note—User design of customized products T Randall, C Terwiesch, KT Ulrich Marketing Science 26 (2), 268-280, 2007 | 370 | 2007 |
| Brand equity and vertical product line extent T Randall, K Ulrich, D Reibstein Marketing science 17 (4), 356-379, 1998 | 337 | 1998 |
| Computer aided drawing in three dimensions AF Roberts, EM Sachs, DR Stoops, KT Ulrich, TL Siler, DC Gossard, ... US Patent 5,237,647, 1993 | 309 | 1993 |
| Idea generation and the role of feedback: Evidence from field experiments with innovation tournaments JO Wooten, KT Ulrich Production and Operations Management 26 (1), 80-99, 2017 | 295 | 2017 |
| Valuing R&D projects in a portfolio: Evidence from the pharmaceutical industry K Girotra, C Terwiesch, KT Ulrich Management Science 53 (9), 1452-1466, 2007 | 270 | 2007 |
| Design: Creation of artifacts in society KT Ulrich Karl T. Ulrich, 2011 | 250 | 2011 |
| Function sharing in mechanical design KT Ulrich, WP Seering Design Studies 11 (4), 223-234, 1990 | 249 | 1990 |
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