| Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia A Haque, A Sarwar, F Yasmin, AK Tarofder, MA Hossain Journal of Islamic marketing 6 (1), 133-147, 2015 | 372 | 2015 |
| Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products S Sudari, A Tarofder, A Khatibi, J Tham Management Science Letters 9 (9), 1385-1396, 2019 | 269 | 2019 |
| Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia A Haque, N Anwar, A Tarofder, N Ahmad, S Sharif Management Science Letters 8 (12), 1305-1318, 2018 | 136 | 2018 |
| The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: Some insights from Malaysia SR Nikhashemi, AK Tarofder, SS Gaur, A Haque Procedia Economics and Finance 37, 432-438, 2016 | 126 | 2016 |
| Electronic transaction of internet banking and its perception of Malaysian online customers A Haque, AK Tarofder, S Rahman, MA Raquib African Journal of Business Management 3 (6), 248-259, 2009 | 113 | 2009 |
| Operational or strategic benefits: Empirical investigation of internet adoption in supply chain management AK Tarofder, SMF Azam, AN Jalal Management Research Review 40 (1), 28-52, 2017 | 110 | 2017 |
| Does brand personality and perceived product quality play a major role in mobile phone consumers’ switching behaviour? SR Nikhashemi, N Valaei, AK Tarofder Global Business Review 18 (3_suppl), S108-S127, 2017 | 102 | 2017 |
| The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction AK Tarofder, SR Nikhashemi, SMF Azam, P Selvantharan, A Haque International Journal of Quality and Service Sciences 8 (4), 516-535, 2016 | 85 | 2016 |
| Internet advertisement in Malaysia: A study of attitudinal differences A Haque, S Al Mahmud, AK Tarofder, AZ Hj Ismail The Electronic Journal of Information Systems in Developing Countries 31 (1 …, 2007 | 76 | 2007 |
| Internet technology, CRM and customer loyalty: Customer retention and satisfaction perspective SR Nikhashemi, L Paim, A Haque, A Khatibi, AK Tarofder Middle-East Journal of Scientific Research 14 (1), 79-92, 2013 | 55 | 2013 |
| Impact of ecological factors on nationwide supply chain performance. AK Tarofder, A Haque, N Hashim, SM Azam, SR Sherief Ekoloji Dergisi, 2019 | 50 | 2019 |
| Web technology in supply chain: an empirical investigation AK Tarofder, G Marthandan, AV Mohan, P Tarofder Business Process Management Journal 19 (3), 431-458, 2013 | 50 | 2013 |
| Brand love impact on the social media and stages of brand loyalty SF Salem, AK Tarofder, AA Musah, K Chaichi Polish Journal of Management Studies 20 (1), 382-393, 2019 | 41 | 2019 |
| The anatomy of non-Muslim consumers’ halal fashion buying behaviour: a quantitative approach AK Tarofder, US Sultana, R Ismail, SF Salem, AA Musah Journal of Islamic Marketing 13 (8), 1763-1785, 2022 | 34 | 2022 |
| Critical factors for diffusion of web technologies for supply chain management functions: Malaysian perspective AK Tarofder, G Marthandan, A Haque European Journal of Social Sciences 12 (3), 490-505, 2010 | 34 | 2010 |
| Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia A Haque, NA Chowdhury, F Yasmin, AK Tarofder Vidyodaya Journal of Management 5 (1), 2019 | 31 | 2019 |
| Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry AN Jalal, M Bahari, AK Tarofder Heliyon 7 (5), 2021 | 28 | 2021 |
| Authentic leadership effect on pharmacists job stress and satisfaction during COVID-19 pandemic: Malaysian perspective. US Sultana, AK Tarofder, MR Darun, A Haque, SR Sharief Talent Development & Excellence 12, 2020 | 26 | 2020 |
| Competitive advantages through it-enabled supply chain management (SCM) context AK Tarofder, A Jawabri, A Haque, SMF Azam, SR Sherief Polish Journal of Management Studies 19 (1), 464-474, 2019 | 24 | 2019 |
| Factors influencing customer social relationship management implementation and its benefits in healthcare industry AN Jalal, M Bahari, AK Tarofder, WMNMW Musa Polish Journal of Management Studies 19 (2), 196-205, 2019 | 22 | 2019 |
Marthandan GovindanAdjunct Professor. Faculty of Management, Multimedia Universitymmu.edu.my üzerinde doğrulanmış e-posta adresine sahip