| Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12, 211-223, 2001 | 3041 | 2001 |
| Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010 | 1073 | 2010 |
| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005 | 996 | 2005 |
| Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001 | 651 | 2001 |
| Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001 | 509 | 2001 |
| Social effects on customer retention I Nitzan, B Libai Journal of marketing 75 (6), 24-38, 2011 | 470 | 2011 |
| What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003 | 450 | 2003 |
| Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013 | 448* | 2013 |
| Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004 | 448 | 2004 |
| Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 394 | 2020 |
| The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010 | 380 | 2010 |
| Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002 | 372 | 2002 |
| The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007 | 316 | 2007 |
| In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 315 | 2018 |
| From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004 | 271 | 2004 |
| The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009 | 228 | 2009 |
| Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000 | 206 | 2000 |
| Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003 | 166 | 2003 |
| Toward an individual customer profitability model: A segment-based approach B Libai, D Narayandas, C Humby Journal of service Research 5 (1), 69-76, 2002 | 163 | 2002 |
| Targeting revenue leaders for a new product M Haenlein, B Libai Journal of marketing 77 (3), 65-80, 2013 | 154 | 2013 |
Eitan MullerProfessor of Marketing, Stern School of Business, New York Universitystern.nyu.edu üzerinde doğrulanmış e-posta adresine sahip