| Examining the development of a social media strategy for a national sport organisation a case study of Tennis New Zealand AJ Thompson, AJ Martin, S Gee, AN Eagleman Journal of Applied Sport Management 6 (2), 15, 2014 | 144 | 2014 |
| Mediating sport, myth, and masculinity: The National Hockey League’s “Inside the Warrior” advertising campaign S Gee Sociology of Sport Journal 26 (4), 578-598, 2009 | 114 | 2009 |
| Building brand and fan relationships through social media AJ Thompson, AJ Martin, S Gee, AN Geurin Sport, Business and Management: An International Journal 8 (3), 235-256, 2018 | 108 | 2018 |
| Leisure corporations, beer brand culture, and the crisis of masculinity: The Speight’s ‘Southern Man’advertising campaign S Gee, SJ Jackson Leisure Studies 31 (1), 83-102, 2012 | 76 | 2012 |
| Bending the codes of masculinity: David Beckham and flexible masculinity in the new millennium S Gee Sport in Society 17 (7), 917-936, 2014 | 63 | 2014 |
| Fans’ perceptions of professional tennis events’ social media presence: Interaction, insight, and brand anthropomorphism AJ Thompson, AJ Martin, S Gee, AN Geurin Communication & Sport 5 (5), 579-603, 2017 | 62 | 2017 |
| Author Correction: A dynamic COVID-19 immune signature includes associations with poor prognosis AG Laing, A Lorenc, I del Molino del Barrio, A Das, M Fish, L Monin, ... Nature medicine 26 (10), 1663-1663, 2020 | 47 | 2020 |
| Carnivalesque culture and alcohol promotion and consumption at an annual international sports event in New Zealand S Gee, SJ Jackson, M Sam International Review for the Sociology of Sport 51 (3), 265-283, 2016 | 38 | 2016 |
| The Southern Man city as cultural place and Speight's Space: locating the masculinity-sport-beer ‘holy trinity'in New Zealand S Gee, SJ Jackson Sport in the City, 100-115, 2013 | 38 | 2013 |
| Sport, promotional culture and the crisis of masculinity S Gee, S Jackson Palgrave Macmillan, 2017 | 35 | 2017 |
| Producing and consuming masculinity: New Zealand’s (Speight’s)“Southern Man” SJ Jackson, S Gee, J Scherer Sport, beer, and gender: Promotional culture and contemporary social life …, 2009 | 29 | 2009 |
| Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship RJ Batty, S Gee Sport Management Review 22 (1), 167-179, 2019 | 26 | 2019 |
| The culture of alcohol promotion and consumption at major sports events in New Zealand: Research report commissioned by the Health Promotion Agency S Gee, SJ Jackson, M Sam Health Promotion Agency, 2013 | 23 | 2013 |
| Alcohol, sponsorship, and new media activation: An investigation of Molson Canadian and the 2014 Olympic Games AN Geurin, S Gee International Journal of Sport Management and Marketing 15 (5-6), 322-339, 2014 | 22 | 2014 |
| The culture of alcohol sponsorship during the 2011 Rugby World Cup: an (auto) ethnographic and (con) textual analysis S Gee The Other Sport Mega-Event: Rugby World Cup 2011, 66-84, 2017 | 21 | 2017 |
| The modernisation of umpire development: Netball New Zealand’s reforms and impacts MP Sam, JC Andrew, S Gee European Sport Management Quarterly 18 (3), 263-286, 2018 | 20 | 2018 |
| “Sexual Ornament” or “Spiritual Trainer”? Envisioning and Marketing to a Female Audience Through the NHL’s “Inside the Warrior” Advertising Campaign S Gee Communication & Sport 3 (2), 142-167, 2015 | 16 | 2015 |
| Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand S Gee, MP Sam, SJ Jackson International Journal of Sports Marketing and Sponsorship 18 (3), 230-245, 2017 | 15 | 2017 |
| Is Dorothy treated fairly by the press in the Land of Oz? Three Australian newspapers' gendered coverage of the centennial Australian Open Tennis Championships J Crossman, J Vincent, S Gee International journal of sport management and marketing 8 (3-4), 223-243, 2010 | 14 | 2010 |
| Sport and alcohol consumption as a neoteric moral panic in New Zealand: context, voices and control S Gee Journal of Policy Research in Tourism, Leisure and Events 6 (2), 153-171, 2014 | 12 | 2014 |