| Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success E Fraj, J Matute, I Melero Tourism management 46, 30-42, 2015 | 697 | 2015 |
| Recasting the customer experience in today’s omni-channel environment I Melero, FJ Sese, PC Verhoef Universia Business Review, 18-37, 2016 | 368 | 2016 |
| Management for sustainable development and its impact on firm value in the SME context: Does size matter? ME López‐Pérez, I Melero, F Javier Sese Business Strategy and the Environment 26 (7), 985-999, 2017 | 161 | 2017 |
| Managing complaints to improve customer profitability J Cambra-Fierro, I Melero, FJ Sese Journal of Retailing 91 (1), 109-124, 2015 | 147 | 2015 |
| Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response I Melero, T Montaner European journal of management and business economics 25 (3), 161-167, 2016 | 137 | 2016 |
| Sustainability and business outcomes in the context of SMEs: Comparing family firms vs. non-family firms ME López-Pérez, I Melero-Polo, R Vázquez-Carrasco, J Cambra-Fierro Sustainability 10 (11), 4080, 2018 | 124 | 2018 |
| Multichannel integration along the customer journey: a systematic review and research agenda L Gao, I Melero, FJ Sese The Service Industries Journal 40 (15-16), 1087-1118, 2020 | 117 | 2020 |
| Can complaint-handling efforts promote customer engagement? J Cambra-Fierro, I Melero-Polo, F Javier Sese Service Business 10, 847-866, 2016 | 115 | 2016 |
| Customer value co-creation over the relationship life cycle J Cambra-Fierro, I Melero-Polo, FJ Sese Journal of Service Theory and Practice 28 (3), 336-355, 2018 | 113 | 2018 |
| Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence L Gao, I Melero-Polo, FJ Sese Journal of Service Research 23 (2), 174-193, 2020 | 108 | 2020 |
| Customer engagement: Innovation in non-technical marketing processes JJ Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco Innovation 15 (3), 326-336, 2013 | 105 | 2013 |
| Company image and corporate social responsibility: reflecting with SMEs' managers E Fraj‐Andrés, ME López‐Pérez, I Melero‐Polo, R Vázquez‐Carrasco Marketing Intelligence & Planning 30 (2), 266-280, 2012 | 94 | 2012 |
| Understanding online business simulation games: The role of flow experience, perceived enjoyment and personal innovativeness J Matute-Vallejo, I Melero-Polo Australasian Journal of Educational Technology 35 (3), 2019 | 93 | 2019 |
| The role of frontline employees in customer engagement J Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco Revista Española de Investigación de Marketing ESIC 18 (2), 67-77, 2014 | 91 | 2014 |
| La estrategia de marketing con causa: Factores determinantes de su éxito I Buil, I Melero, T Montaner Universia Business Review, 90-107, 2012 | 91 | 2012 |
| Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes J Cambra-Fierro, I Melero-Polo, J Sese Service Business 9, 297-320, 2015 | 71 | 2015 |
| Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development ME López‐Pérez, I Melero, F Javier Sesé Corporate Social Responsibility and Environmental Management 24 (5), 435-448, 2017 | 69 | 2017 |
| What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness J Cambra-Fierro, LX Gao, I Melero-Polo, FJ Sese Electronic Commerce Research and Applications 35, 100855, 2019 | 62 | 2019 |
| From dissatisfied customers to evangelists of the firm: a study of the Spanish mobile service sector JC Fierro, IM Polo, FJS Oliván BRQ Business Research Quarterly 17 (3), 191-204, 2014 | 57 | 2014 |
| Are multichannel customers really more valuable? An analysis of banking services J Cambra-Fierro, WA Kamakura, I Melero-Polo, FJ Sese International Journal of Research in Marketing 33 (1), 208-212, 2016 | 54 | 2016 |