| Inspired and engaged: Decoding MASSTIGE value in engagement M Das, V Saha, A Roy International Journal of Consumer Studies 46 (3), 781-802, 2022 | 85 | 2022 |
| High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach M Das, A Roy, J Paul, V Saha IEEE Transactions on Engineering Management, 2022 | 24 | 2022 |
| How Can Religion Shape Pro-Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics M Das, Lim, WM., Paul, S., Roy, A., Purohit Journal of Consumer Behaviour, 2025 | | 2025 |
| Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management A Roy, M Das, WM Lim, A Kalai Journal of Global Marketing, 1-32, 2025 | | 2025 |
| Detecting Critical Input Measure Of Regional Rural Banks In India Through Multifaceted Super-Efficiency Model A Roy, B Bhattacharya, C Roy Journal of Contemporary Issues in Business and Government 27 (2), 2211-2218, 2021 | | 2021 |
| Relative Effectiveness in Banking From Outcome to Outreach: Role of Regional Rural Bank In India S Das, B Bhattacharya, A Roy, C Roy Sambodhi Journal (ISSN: 2249-6661, UGC Care Approved International Indexed …, 2020 | | 2020 |
| Identifying Decisive Drivers of Regional Rural Banks in India: A Multi Factor Sensitivity Analysis C Roy, A Roy Orissa Journal of Commerce ( UGC Care Approved and Referred Journal) 41 (3 …, 2020 | | 2020 |
| Efficiency of Tourism Industry in Asian Countries-An Optimization Approach Through DEA Frontier B Bhattacharya, A Roy, S Das, C Roy JOURNAL OF ORIENTAL RESEARCH 91, 74-85, 2020 | | 2020 |
| A COMPARISON OF ONLINE AND OFFLINE SHOPPING PREFERENCE FOR MASSTIGE BRANDS A Roy Enhancing Productivity in Hybrid Mode: The Beginning of a New Era, 386, 0 | | |
Dr. Manish DasAssistant Professor, Tripura UniversityПідтверджена електронна адреса в tripurauniv.ac.in