| Consequences of customer engagement and customer self-brand connection MÁ Moliner, D Monferrer-Tirado, M Estrada-Guillén Journal of Services Marketing 32 (4), 387-399, 2018 | 289 | 2018 |
| Increasing customer loyalty through customer engagement in the retail banking industry D Monferrer, MA Moliner, M Estrada Spanish Journal of Marketing-ESIC 23 (3), 461-484, 2019 | 159 | 2019 |
| Does emotional intelligence influence academic performance? The role of compassion and engagement in education for sustainable development M Estrada, D Monferrer, A Rodríguez, MÁ Moliner Sustainability 13 (4), 1721, 2021 | 149 | 2021 |
| Principios de marketing estratégico T Vallet-Bellmunt, AVBI Vallet-Bellmunt, ECCV del Corte, LMEGJ Carlos, ... | 141 | 2015 |
| El aprendizaje cooperativo y las habilidades socio-emocionales: una experiencia docente en la asignatura técnicas de ventas M Estrada, D Monferrer, MA Moliner Formación universitaria 9 (6), 43-62, 2016 | 132 | 2016 |
| Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector MA Moliner-Tena, D Monferrer-Tirado, M Estrada-Guillén International Journal of Bank Marketing 37 (3), 730-754, 2019 | 111 | 2019 |
| Service quality in bank during an economic crisis D Monferrer-Tirado, M Estrada-Guillén, JC Fandos-Roig, ... International Journal of Bank Marketing 34 (2), 235-259, 2016 | 110 | 2016 |
| Principios de marketing estratégico T Vallet, A Vallet, I Vallet, E Casanova, V Del Corte, M Estrada, P Monte Castellón de la Plana: Universitat Jaume I, 2015 | 83 | 2015 |
| La lealtad del consumidor en el sector financiero JC Fandos, J Sánchez, MÁ Moliner, M Estrada Innovar 21 (39), 39-52, 2011 | 82 | 2011 |
| CSR marketing outcomes and branch managers’ perceptions of CSR MA Moliner, D Monferrer Tirado, M Estrada-Guillén International Journal of Bank Marketing 38 (1), 63-85, 2020 | 73 | 2020 |
| Environmental sustainability and the hospitality customer experience: A study in tourist accommodation MÁ Moliner, D Monferrer, M Estrada, RM Rodríguez Sustainability 11 (19), 5279, 2019 | 64 | 2019 |
| Estudio del proceso de fidelización del consumidor final JC Fandos, MM Estrada, D Monferrer, L Callarisa REMark-Revista Brasileira de Marketing 12 (4), 108-127, 2013 | 61 | 2013 |
| The impact of COVID-19 on university students and competences in education for sustainable development: Emotional intelligence, resilience and engagement ME Guillen, DM Tirado, AR Sanchez Journal of Cleaner Production 380, 135057, 2022 | 56 | 2022 |
| Social value in retail banking JCF Roig, ME Guillén, SF Coll The International Journal of Bank Marketing 31 (5), 348-367, 2013 | 55 | 2013 |
| Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities D Monferrer, MÁ Moliner, B Irún, M Estrada Journal of Business Research 137, 430-443, 2021 | 48 | 2021 |
| Memorable customer experiences and autobiographical memories: From service experience to word of mouth MÁ Moliner Tena, D Monferrer Tirado, M Estrada Guillén, L Vidal Meliá | 45 | 2023 |
| Ambidexterity as a key factor in banks’ performance: a marketing approach D Monferrer Tirado, MÁ Moliner Tena, M Estrada Guillén Journal of Marketing Theory and Practice 27 (2), 227-250, 2019 | 43 | 2019 |
| Does mindfulness influence academic performance? The role of resilience in education for sustainable development L Vidal-Meliá, M Estrada, D Monferrer, A Rodríguez-Sánchez Sustainability 14 (7), 4251, 2022 | 35 | 2022 |
| Improving relationship quality during the crisis M Estrada-Guillén, D Monferrer-Tirado, M Moliner-Tena The Service Industries Journal 40 (3-4), 268-289, 2020 | 33 | 2020 |
| Service quality and customer loyalty in a post-crisis context. Prediction-oriented modeling to enhance the particular importance of a social and sustainable approach D Monferrer, JR Segarra, M Estrada, MÁ Moliner Sustainability 11 (18), 4930, 2019 | 33 | 2019 |