| Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation S Ali, N Khalid, HMU Javed, DMZ Islam J. Open Innov. Technol. Mark. Complex 27 (1), 1-23, 2020 | 280 | 2020 |
| Determinants of consumer intentions to purchase energy-saving household products in Pakistan S Ali, H Ullah, M Akbar, W Akhtar, H Zahid Sustainability 11 (5), 1462, 2019 | 148 | 2019 |
| Understanding the antecedents of organic food consumption in Pakistan: moderating role of food neophobia A Akbar, S Ali, MA Ahmad, M Akbar, M Danish International journal of environmental research and public health 16 (20), 4043, 2019 | 129 | 2019 |
| The intention to adopt green IT products in Pakistan: Driven by the modified theory of consumption values S Ali, M Danish, FM Khuwaja, MS Sajjad, H Zahid Environments 6 (5), 53, 2019 | 112 | 2019 |
| The influencing factors on choice behavior regarding green electronic products: based on the green perceived value model M Danish, S Ali, MA Ahmad, H Zahid Economies 7 (4), 99, 2019 | 88 | 2019 |
| Determining the influencing factors of biogas technology adoption intention in Pakistan: The moderating role of social media Z Wang, S Ali, A Akbar, F Rasool International Journal of Environmental Research and Public Health 17 (7), 2311, 2020 | 78 | 2020 |
| Determinants of intention to use e-government services: An integrated marketing relation view H Zahid, S Ali, E Abu-Shanab, HMU Javed Telematics and Informatics 68, 101778, 2022 | 74 | 2022 |
| Determining the influencing factors in the adoption of solar photovoltaic technology in Pakistan: A decomposed technology acceptance model approach S Ali, P Poulova, A Akbar, HMU Javed, M Danish Economies 8 (4), 108, 2020 | 70 | 2020 |
| Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity Y Lina, D Hou, S Ali Frontiers in psychology 13, 951249, 2022 | 69 | 2022 |
| Does firm life cycle impact corporate investment efficiency? B Ahmed, M Akbar, T Sabahat, S Ali, A Hussain, A Akbar, X Hongming Sustainability 13 (1), 197, 2020 | 69 | 2020 |
| Beauty premium and halal cosmetics industry S Ali, F Halim, N Ahmad Journal of Marketing Management and Consumer Behavior 8 (4-2), 52-63, 2016 | 50 | 2016 |
| How big data analytics boosts organizational performance: the mediating role of the sustainable product development S Ali, P Poulova, F Yasmin, M Danish, W Akhtar, HMU Javed Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 190, 2020 | 49 | 2020 |
| Factors affecting consumers intentions to purchase dairy products in Pakistan: A cognitive affective-attitude approach H Zahid, S Ali, M Danish, MABA Sulaiman Journal of International Food & Agribusiness Marketing 36 (3), 347-372, 2022 | 48 | 2022 |
| The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions S Ali, F Halim, N Ahmad Journal of Marketing Management and Consumer Behavior 1 (4), 40-51, 2016 | 43 | 2016 |
| Adoption of green IT in Pakistan: a comparison of three competing models through model selection criteria using PLS-SEM S Ali, HMU Javed, M Danish Environmental Science and Pollution Research 28, 36174-36192, 2021 | 42 | 2021 |
| The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping S Ali, M Mishra, HMU Javed International Journal of Retail & Distribution Management 49 (8), 1178-1197, 2021 | 40 | 2021 |
| Decoding men’s behavioral responses toward green cosmetics: An investigation based on the belief decomposition approach S Ali, HM Usama Javed, W Ali, H Zahid Journal of Environmental Planning and Management 66 (13), 2640-2667, 2023 | 33 | 2023 |
| Interior Design and its impact on of employees' productivity in telecom sector, Pakistan N Akhtar Journal of Asian Business Strategy 4 (6), 74, 2014 | 27 | 2014 |
| The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach AMA Zamil, S Ali, M Akbar, V Zubr, F Rasool Frontiers in Environmental Science 11, 1101258, 2023 | 20 | 2023 |
| Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic AS Ajina, HMU Javed, S Ali, AMA Zamil Cogent Business & Management 10 (1), 2178093, 2023 | 16 | 2023 |
