| Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model R Baber, P Baber Journal of Hospitality and Tourism Insights 6 (5), 2298-2316, 2023 | 69 | 2023 |
| Application of'masstige'theory and approaches for the marketing of smartphone brands in India R Baber, Y Upadhyay, RPS Kaurav, P Baber International Journal of Business and Emerging Markets 12 (3), 296-312, 2020 | 46 | 2020 |
| Three decades of consumer ethnocentrism research: A bibliometric analysis R Baber, Y Upadhyay, P Baber, RPS Kaurav Business Perspectives and Research 11 (1), 137-158, 2023 | 30 | 2023 |
| Factors affecting Gold prices: a case study of India P Baber, R Baber, G Thomas National Conference on Evolving Paradigms in Manufacturing and Service Sectors, 2013 | 19 | 2013 |
| Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals P Baber, R Baber, F Di Virgilio International Journal of Healthcare Management 17 (3), 505-516, 2024 | 16 | 2024 |
| Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature review R Baber, S Sankpal, P Baber, C Gulati Cogent Business & Management 11 (1), 2321800, 2024 | 9 | 2024 |
| The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations P Baber, RL Williams Jr, HA Williams Handbook on tourism and social media, 275-286, 2022 | 7 | 2022 |
| Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach R Baber, P Baber, S Narula International Journal of Information Management Data Insights 4 (2), 100239, 2024 | 4 | 2024 |
| Beyond the first bite: Understanding how online experience shapes user loyalty in the mobile food app market Y Upadhyay, R Baber, J Paul, P Baber, L Cain Electronic Commerce Research 24 (2), 799-823, 2024 | 3 | 2024 |
| Revisiting relationship between workplace spirituality and employee’s performance-review and reconceptualization P Baber, R Baber, T Agarwal JIMS8M: The Journal of Indian Management & Strategy 26 (1), 57-63, 2021 | 3 | 2021 |
| Social entrepreneurs: Changing the face of society R Baber, S Jain, P Baber Recuperado de https://www. researchgate. net/publication …, 2012 | 3 | 2012 |
| Power and Politics: A Case of Hotel Amada R Baber, P Baber, A Sanyal FIIB Business Review 12 (3), 238-242, 2023 | 2 | 2023 |
| Basics of statistics C Gulati, P Baber An SPSS Guide for Tourism, Hospitality and Events Researchers, 106-123, 2020 | 2 | 2020 |
| Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts? R Baber, P Baber, S Narula, RPS Kaurav International Journal of Electronic Marketing and Retailing 15 (6), 662-686, 2024 | 1 | 2024 |
| Battle royale game player’s commitment and branding outcomes: Exploring role of brand tribalism and community P Baber, F Di Virgilio Journal of Content, Community & Communication 16 (8), 137-147, 2022 | 1 | 2022 |
| The Impact of Artificial Intelligence on Digital Employee Engagement A Dixit, R Jha, R Baber, P Baber Prabandhan: Indian Journal of Management 17 (9), 24-43, 2024 | | 2024 |
| The Whispers in the Halls: Unveiling the Moderating Effect of Employee Reviews on Organization Selection FV R Baber, P Baber, C Gulati Fostering Industry-Academia Partnerships for Innovation-Driven Trade 5, 2024 | | 2024 |
| Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature R Baber, S Sankpal, P Baber, C Gulati | | 2024 |
| Does brand association, brand attachment, and brand identification mediate the relationship between consumer??s willingness to pay premium prices and social media marketing RPSK R Baber, P Baber, S Narula International Journal of Electronic Marketing and Retailing, 2022 | | 2022 |
| PREDICTORS TO INDIVIDUAL MARKET ORIENTATION: A STUDY OF INDIAN FINANCIAL ORGANIZATIONS R Baber, RPS Kaurav, P Baber Prestige International Journal of Management & IT-Sanchayan 3 (2), 50, 2014 | | 2014 |
Rahul Pratap Singh KauravAssociate Professor, FORE School of Management, New DelhiПідтверджена електронна адреса в fsm.ac.in
