Co-performing tourism places: The “Pink Night” festival M Giovanardi, A Lucarelli, PLE Decosta Annals of Tourism Research 44, 102-115, 2014 | 134 | 2014 |
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands M Giovanardi, A Lucarelli, C Pasquinelli Marketing theory 13 (3), 365-383, 2013 | 134 | 2013 |
Haft and sord factors in place branding: Between functionalism and representationalism M Giovanardi Place branding and public diplomacy 8, 30-45, 2012 | 95 | 2012 |
Inclusive place branding M Kavaratzis, M Giovanardi, M Lichrou Critical perspectives on theory and practice, 2017 | 92 | 2017 |
The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’ I Hassen, M Giovanardi Cities 80, 45-52, 2018 | 88 | 2018 |
Sailing through marketing: A critical assessment of spatiality in marketing literature M Giovanardi, A Lucarelli Journal of Business Research 82, 149-159, 2018 | 73 | 2018 |
The political nature of brand governance: a discourse analysis approach to a regional brand building process A Lucarelli, M Giovanardi Journal of Public Affairs 16 (1), 16-27, 2016 | 66 | 2016 |
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro R Goulart Sztejnberg, M Giovanardi Journal of Marketing Management 33 (5-6), 421-445, 2017 | 49 | 2017 |
Challenges in delivering brand promise–focusing on municipal healthcare organisations U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi International Journal of Public Sector Management 28 (3), 254-272, 2015 | 49 | 2015 |
A multi-scalar approach to place branding: The 150th anniversary of Italian unification in Turin M Giovanardi European Planning Studies 23 (3), 597-615, 2015 | 47 | 2015 |
Producing and consuming the painter Raphael's birthplace M Giovanardi Journal of Place Management and Development 4 (1), 53-66, 2011 | 40 | 2011 |
Keeping a foot in both camps: Sustainability, city branding and boundary spanners C Rinaldi, M Giovanardi, A Lucarelli Cities 115, 103236, 2021 | 24 | 2021 |
Destinations: canzoni per la gestione del territorio e del turismo M Giovanardi Mimesis, 2022 | 23 | 2022 |
Investigating relational ontologies in macromarketing: toward a relational approach and research agenda A Lucarelli, M Giovanardi Journal of Macromarketing 39 (1), 88-102, 2019 | 22 | 2019 |
Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy M Giovanardi, MG Silvagni Cities 110, 103059, 2021 | 11 | 2021 |
Critical perspectives on place marketing M Giovanardi, M Kavaratzis, M Lichrou The Routledge Companion to Critical Marketing, 115-134, 2018 | 11 | 2018 |
Conclusions: Inclusive place branding–towards an integrative research agenda M Giovanardi, M Lichrou, M Kavaratzis Inclusive Place Branding, 172-181, 2017 | 10 | 2017 |
From "moving consumption" to "spacing consumption": In search of consumption geographies A Lucarelli, M Giovanardi NA - Advances in Consumer Research 44, 324-328, 2016 | 9 | 2016 |
Rediscovering the “urban” in two Italian tourist coastal cities C Rabbiosi, M Giovanardi Tourism in the city: Towards an integrative agenda on urban tourism, 247-258, 2017 | 7 | 2017 |
Beyond the Great Beauty: Rescaling Heritage and Tourism C Rabbiosi, M Giovanardi ALMATOURISM 8 (7), 1-6, 2017 | 3 | 2017 |