| The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience TE Mofokeng Cogent Business & Management 8 (1), 2021 | 200 | 2021 |
| Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending TE Mofokeng Heliyon, 2023 | 35 | 2023 |
| Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective TE Mofokeng Cogent Business & Management 7 (Issue 1), 1-35, 2020 | 15 | 2020 |
| An empirical study stepping towards ethnographic research for e-commerce websites: A perspective of user-centred design TE Mofokeng African Journal of Science, Technology, Innovation and Development 14 (5 …, 2022 | 9 | 2022 |
| Website Information Security and Privacy Concerns in 4IR: The Moderating Role of Trust in B2C e-Commerce TE Mofokeng The 4th International Conference on the Internet, Cyber Security and …, 2019 | 6 | 2019 |
| Team identification and soccer involvement as determinants of African Generation Y students' Premier Soccer League team psychological commitment psychology TE Mofokeng, AL Bevan-Dye, N De Klerk African Journal for Physical Health Education, Recreation and Dance 21 (1.1 …, 2015 | 3 | 2015 |
| Black Generation Y gender differences in Premier Soccer League spectator motives marketing TE Mofokeng, AL Bevan-Dye African Journal for Physical Health Education, Recreation and Dance 20 (sup …, 2014 | 3 | 2014 |
| Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations TE Mofokeng, S Mbeya, DK Maduku Future Business Journal 10 (1), 26, 2024 | 2 | 2024 |
| Relation between ethical sales behaviour and switching costs: a mediation of trust in medical schemes TE Mofokeng International Journal of Pharmaceutical and Healthcare Marketing 19 (1), 2025 | | 2025 |
Ayesha Bevan-DyeResearch Professor of Management Sciences, North-West UniversityПідтверджена електронна адреса в g.nwu.ac.za