| Building understanding of the domain of consumer vulnerability SM Baker, JW Gentry, TL Rittenburg Journal of macromarketing 25 (2), 128-139, 2005 | 1109 | 2005 |
| An integrative review of material possession attachment SS Kleine, SM Baker Academy of marketing science review 1 (1), 1-39, 2004 | 839 | 2004 |
| Death by nostalgia: a diagnosis of context-specific cases. SM Baker, PF Kennedy Advances in consumer research 21 (1), 1994 | 764 | 1994 |
| Customer participation in creating site brand loyalty J Holland, S Menzel Baker Journal of interactive marketing 15 (4), 34-45, 2001 | 512 | 2001 |
| Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments SM Baker Journal of retailing 82 (1), 37-50, 2006 | 335 | 2006 |
| Vulnerability and resilience in natural disasters: A marketing and public policy perspective SM Baker Journal of Public Policy & Marketing 28 (1), 114-123, 2009 | 307 | 2009 |
| How consumers with disabilities perceive “welcome” in retail servicescapes: a critical incident study SM Baker, J Holland, C Kaufman‐Scarborough Journal of Services Marketing 21 (3), 160-173, 2007 | 238 | 2007 |
| Consumer vulnerability as a shared experience: Tornado recovery process in Wright, Wyoming SM Baker, DM Hunt, TL Rittenburg Journal of Public Policy & Marketing 26 (1), 6-19, 2007 | 170 | 2007 |
| How can retailers enhance accessibility: giving consumers with visual impairments a voice in the marketplace SM Baker, DL Stephens, RP Hill Journal of Retailing and Consumer Services 9 (4), 227-239, 2002 | 152 | 2002 |
| Marketplace experiences of consumers with visual impairments: Beyond the Americans with Disabilities Act SM Baker, DL Stephens, RP Hill Journal of Public Policy & Marketing 20 (2), 215-224, 2001 | 150 | 2001 |
| Toward a process theory of consumer vulnerability and resilience: Illuminating its transformative potential SM Baker, M Mason Transformative consumer research for personal and collective well-being, 543-563, 2012 | 138 | 2012 |
| Motivations and commitments among participants in the Great Texas Birding Classic D Scott, SM Baker, C Kim Human Dimensions of Wildlife 4 (1), 50-67, 1999 | 111 | 1999 |
| The Role of Possessions in Creating, Maintaining, and Preserving One's Identity: Variation Over the Life Course. J Gentry, SM Baker, FB Kraft Advances in consumer research 22 (1), 1995 | 109 | 1995 |
| Kids as Collectors: A Phenomenological Study of First and Fifth Graders. SM Baker, JW Gentry Advances in consumer research 23 (1), 1996 | 105 | 1996 |
| Do people with disabilities believe the ADA has served their consumer interests? C Kaufman‐Scarborough, S Menzel Baker Journal of Consumer Affairs 39 (1), 1-26, 2005 | 100 | 2005 |
| Marketing and public accommodation: a retrospective on Title III of the Americans with Disabilities Act SM Baker, C Kaufman-Scarborough Journal of Public Policy & Marketing 20 (2), 297-304, 2001 | 84 | 2001 |
| Beyond poverty: Social justice in a global marketplace L Scott, JD Williams, SM Baker, J Brace-Govan, H Downey, AM Hakstian, ... Journal of Public Policy & Marketing 30 (1), 39-46, 2011 | 72 | 2011 |
| Consumer vulnerability: Foundations, phenomena, and future investigations SM Baker, M LaBarge, CN Baker Consumer vulnerability, 13-30, 2015 | 69 | 2015 |
| Exploring collective memories associated with African-American advertising memorabilia--The good, the bad, and the ugly CM Motley, GR Henderson, SM Baker Journal of Advertising 32 (1), 47-57, 2003 | 63 | 2003 |
| My favorite recipes: Recreating emotions and memories through cooking SM Baker, HC Karrer, A Veeck Advances in Consumer Research 32, 402, 2005 | 55 | 2005 |
