| The influence of sales force technology use on outcome performance S Román, R Rodríguez Journal of Business & Industrial Marketing 30 (6), 771-783, 2015 | 125 | 2015 |
| Digitalization process of complex B2B sales processes–Enablers and obstacles R Rodríguez, G Svensson, EJ Mehl Technology in Society 62, 101324, 2020 | 98 | 2020 |
| The mediating role of organizational complexity between enterprise resource planning and business model innovation R Rodríguez, FJ Molina-Castillo, G Svensson Industrial Marketing Management 84, 328-341, 2020 | 85 | 2020 |
| Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction S Román, R Rodríguez, JF Jaramillo Journal of Business & Industrial Marketing 33 (5), 651-664, 2018 | 80 | 2018 |
| Modelos de negocio en la economía colaborativa: síntesis y sugerencias R Rodríguez, G Svensson, M Pérez Esic Market Economics and Business Journal 48 (2), 255-274, 2017 | 55 | 2017 |
| Enterprise resource planning and business model innovation: process, evolution and outcome R Rodriguez, FJ Molina-Castillo, G Svensson European Journal of Innovation Management 23 (4), 728-752, 2020 | 40 | 2020 |
| The role of ERP in business model innovation: Impetus or impediment FJ Molina-Castillo, R Rodríguez, C López-Nicolas, H Bouwman Digital Business 2 (2), 100024, 2022 | 34 | 2022 |
| Sustainability trends in public hospitals: Efforts and priorities R Rodriguez, G Svensson, G Wood Evaluation and Program Planning 78, 101742, 2020 | 34 | 2020 |
| Teleological sales and purchase approaches in complex business relationships–customers’ expectations before and perceptions after purchase R Rodríguez, G Svensson, S Román, G Wood Journal of Business & Industrial Marketing 33 (4), 523-538, 2018 | 34 | 2018 |
| Organizational positioning and planning of sustainability initiatives: Logic and differentiators R Rodriguez, G Svensson, D Eriksson International Journal of Public Sector Management 31 (7), 755-774, 2018 | 33 | 2018 |
| Future direction of sustainable development in private hospitals: general similarities and specific differences R Rodríguez, G Svensson, C Otero-Neira Journal of Business & Industrial Marketing 35 (3), 537-550, 2020 | 26 | 2020 |
| Organisational and environmental indicators of B2B sales performance NM Høgevold, R Rodriguez, G Svensson, M Roberts-Lombard Marketing Intelligence & Planning 40 (1), 33-56, 2022 | 25 | 2022 |
| Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing R Rodriguez, C Otero-Neira, G Svensson Journal of Social Marketing 10 (2), 215-242, 2020 | 24 | 2020 |
| Relative importance and priority of TBL elements on the corporate performance NM Høgevold, G Svensson, R Rodriguez, D Eriksson Management of Environmental Quality: An International Journal 30 (3), 609-623, 2019 | 21 | 2019 |
| Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action R Rodríguez, G Svensson, C Ferro Health Policy 125 (4), 526-534, 2021 | 20 | 2021 |
| Organisational and environmental indicators of B2B sellers’ sales performance in services firms R Rodriguez, M Roberts-Lombard, NM Høgevold, G Svensson European Business Review 34 (4), 578-602, 2022 | 17 | 2022 |
| B to B sellers’ skill level in sales performance–frameworks and findings N Høgevold, R Rodriguez, G Svensson, C Otero-Neira Journal of Business-to-Business Marketing 28 (3), 265-281, 2021 | 17 | 2021 |
| Organizational logic to prioritize between the elements of triple bottom line R Rodriguez, G Svensson, D Eriksson Benchmarking: An International Journal 25 (6), 1626-1640, 2018 | 17 | 2018 |
| Desconfianza hacia la venta tradicional y electrónica: Un estudio sobre el perfil del consumidor desconfiado MIP del Riquelme, S Román-Nicolás, R Rodríguez-Herrera Universia Business Review, 132-154, 2011 | 17 | 2011 |
| Determining corporate direction in sustainable development: a multi-dimensional framework in B2B R Rodríguez, G Svensson, G Wood Journal of Business & Industrial Marketing 36 (1), 1-17, 2021 | 16 | 2021 |
Göran SvenssonProfessor Kristiania University College, NorwayПідтверджена електронна адреса в kristiania.no
