| The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective A Mari, A Mandelli, R Algesheimer HCI in Business, Government and Organizations 12204, 405-425, 2020 | 67 | 2020 |
| Voice Commerce: Understanding shopping-related voice assistants and their effect on brands A Mari IMMAA Annual Conference, Northwestern University in Qatar, Doha (Qatar), 2019 | 65 | 2019 |
| The rise of Machine Learning in Marketing: goal, process, and benefit of AI-driven marketing A Mari Research Report, University of Zurich, 2019 | 42 | 2019 |
| The Role of Trusting Beliefs in Voice Assistants during Voice Shopping A Mari, R Algesheimer Proceedings of the 54th Hawaii International Conference on System Sciences, 2021 | 22 | 2021 |
| The relationship between social media conversations and reputation during a crisis: The Toyota case A Mandelli, A Mari International Journal of Management Cases 14 (1), 456-489, 2012 | 17 | 2012 |
| Empathic voice assistants: Enhancing consumer responses in voice commerce A Mari, A Mandelli, R Algesheimer Journal of Business Research 175, 114566, 2024 | 15* | 2024 |
| AI-based voice assistants for digital marketing: preparing for voice marketing and commerce A Mari, R Algesheimer Contemporary Issues in Digital Marketing, 2021 | 12 | 2021 |
| Social media metrics: Practices of measuring brand equity and reputation in online social collectives A Mandelli, C Accoto, A Mari Proceedings of the 6th International Conference Thought Leaders in Brand …, 2010 | 10 | 2010 |
| Fear of Missing Out (FOMO) on Emerging Technology: Biased and Unbiased Adoption Decision Making A Mari, A Mandelli, R Algesheimer University of Zurich, Department of Business Administration, 2024 | 4 | 2024 |
| Digital Corporate Communication and Voice Communication A Mari, A Mandelli, R Algesheimer Handbook on Digital Corporate Communication, 343-356, 2023 | 4 | 2023 |
| Impact Of Social Media On Consumer–Brand Relationships A Mari The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2016 | 3 | 2016 |
| The impact of digital technology on service networks: studying a case in the advertising sector A Mandelli, A Mari The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2013 | 2 | 2013 |
| Artificial intelligence-based voice assistants as social media platform: anticipated effect on brands during shopping A Mari Journal of Creative Industries and Cultural Studies: JOCIS, 56-71, 2020 | 1 | 2020 |
| The emergence of AI voice platforms: decision-making biases in consumers and managers A Mari Doctoral dissertation, University of Zurich, 2024 | | 2024 |
| Shopping with Voice Assistants: How Empathy Affects Individual and Social Buying Behavior: An Abstract A Mari, A Mandelli, R Algesheimer Academy of Marketing Science Annual Conference, 39-40, 2022 | | 2022 |
| Pratiche di social media measurement: esplorazione e modelli A Mandelli, C Accoto, A Mari Marca e Metriche nei Social Media, 135 -167, 2010 | | 2010 |
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