| International market selection and segmentation: A two‐stage model C Gaston‐Breton, O Martín Martín International Marketing Review 28 (3), 267-290, 2011 | 171 | 2011 |
| Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style C Gaston-Breton, LC Duque European Journal of Marketing 49 (1/2), 212-237, 2015 | 43 | 2015 |
| “I want to break free!” How experiences of freedom foster consumer happiness C Gaston-Breton, EB Sørensen, TU Thomsen Journal of Business Research 121, 22-32, 2020 | 37 | 2020 |
| Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries C Gaston-Breton, JE Lemoine, BG Voyer, MN Kastanakis Journal of Business Research 134, 1-12, 2021 | 30 | 2021 |
| Opposing effects of sociodemographic variables on price knowledge C Gaston-Breton, P Raghubir Marketing Letters 24, 29-42, 2013 | 26 | 2013 |
| The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence C Gaston‐Breton Journal of Product & Brand Management 15 (4), 272-279, 2006 | 23 | 2006 |
| Consumer preferences for 99-ending prices: The mediating role of price consciousness C Gaston-Breton Business Economic Series 3, 1-39, 2011 | 18 | 2011 |
| What’s keeping people in virtual communities? A survey study of the determinants of participant’s satisfaction C Gaston-Breton, L Duque, N Lado Proceedings from the 8th international marketing trends conference, 2009 | 11 | 2009 |
| Segmentation et stratégies de communication dans les marchés émergents: Une approche croisée des concepts de pyramide économique et d’acculturation A Boutin, C Gaston-Breton Décisions Marketing 4344 (3), 79-94, 2006 | 10 | 2006 |
| The price knowledge paradox: Why consumers have lower confidence in, but better recall of unfamiliar prices C Gaston-Breton, P Raghubir Customer Needs and Solutions 1, 214-224, 2014 | 7 | 2014 |
| Effet du passage à l'euro sur les marques de distributeurs: une réplication partielle de l'étude de Diller et Ivens P Desmet, C Gaston-Breton Recherche et Applications en Marketing (French Edition) 16 (4), 47-56, 2001 | 6 | 2001 |
| Perception d’un accroissement de prix selon son expression en francs et en euros C Gaston-Breton Actes de la journée de recherche sur le prix, 1999 | 6 | 1999 |
| Perceived Effects of Psychological Price Thresholds according to the Monetary Unit C Gaston-Breton, P Desmet Second Annual Conference of Pricing Research, Fordham University, New York, 1999 | 6 | 1999 |
| L'impact du processus d'acculturation sur les stratégies publicitaires à l'international: explication théorique et application pour les marchés émergents C Gaston Breton, A Boutin HAL, 2008 | 3 | 2008 |
| Let me handle this, I’ve done it before: Experience and self-involvement in superstitious learning J Lejarraga, T Lejarraga, C Gaston-Breton Academy of Management Proceedings 2011 (1), 1-6, 2011 | 2 | 2011 |
| The regulatory functions of experiences of consumption in the context of the COVID-19 pandemic C Gaston-Breton Managing a Post-Covid19 Era, 19, 2020 | 1 | 2020 |
| Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision style C Gaston-Breton, LC Duque DEE-Working Papers. Business Economics. WB, 2011 | 1 | 2011 |
| Segmentación y estrategias de marketing internacionales en los mercados emergentes C GASTON-BRETON Aemark Congreso 2007, 2007 | 1 | 2007 |
| mesure de l'effet euro sur la demande des marques a prix bas: une replication de l'etude de Diller et Ivens pour des produits a prix faible P Desmet, C Gaston-Breton Recherche et Applications en Marketing 16 (4), 47-56, 2001 | 1 | 2001 |
| How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships with Possessions in Their Pursuit of Happiness HHM Lee, C Gaston-Breton Advances in Consumer Research 48, 490-491, 2020 | | 2020 |
Priya RaghubirDean Abraham L. Gitlow Professor of Business, Stern School of Business, New York UniversityПідтверджена електронна адреса в stern.nyu.edu