Підписатись
John M T Balmer
John M T Balmer
Professor of Corporate Marketing Brunel University London
Підтверджена електронна адреса в brunel.ac.uk
Назва
Посилання
Посилання
Рік
'Corporate identity',
JMT Balmer
The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999
4377*1999
Managing corporate image and corporate reputation
ER Gray, JMT Balmer
Long range planning 31 (5), 695-702, 1998
24231998
Corporate brands: what are they? What of them?
JMT Balmer, ER Gray
European journal of marketing 37 (7/8), 972-997, 2003
18922003
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
JMT Balmer, SA Greyser
European journal of marketing 40 (7/8), 730-741, 2006
12832006
Corporate identity and the advent of corporate marketing
JMT Balmer
Journal of marketing management 14 (8), 963-996, 1998
11851998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology
JMT Balmer, SA Greyser
Routledge, London and New York, 2003
11312003
Corporate branding and connoisseurship
JMT Balmer
Journal of General management 21 (1), 24-46, 1995
11021995
Corporate identity and corporate communications: creating a competitive advantage
BJMT Gray ER
Industrial and Commercial Training 32 (7), 256-262, 2000
991*2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products
JP Cornelissen, SA Haslam, JMT Balmer
British Journal of Management 18 (s1), S1-S16, 2007
9292007
Corporate brands with a heritage
M Urde, SA Greyser, JMT Balmer
Journal of Brand Management 15, 4-19, 2007
8432007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002)
JMT Balmer, SA Greyser
Routledge, London, 2003
779*2003
Managing the multiple identities of the corporation
JMT Balmer, SA Greyser
California Management Review 44 (3), 72-86, 2002
7792002
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
JMT Balmer
European journal of marketing 42 (9/10), 879-906, 2008
7262008
Visual identity: trappings or substance?
MJ Baker, JMT Balmer
European Journal of Marketing 31 (5/6), 366-382, 1997
6471997
The acid test of corporate identity management™
JMT Balmer, GB Soenen
Journal of marketing management 15 (1-3), 69-92, 1999
6121999
The three virtues and seven deadly sins of corporate brand management (republished article from the Journal of General Management 2001)
JMT Balmer
Journal of General Management 27 (1-17), 299-316, 2001
398*2001
The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics
JMT Balmer, F Fukukawa, ER Gray
395*2006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
JMT Balmer
European Journal of Marketing 46 (7/8), 1064-1092, 2012
3592012
Identity studies: multiple perspectives and implications for corporate‐level marketing
HW He, JMT Balmer
European journal of marketing 41 (7/8), 765-785, 2007
3082007
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
JMT Balmer
European Journal of Marketing 45 (9/10), 1380-1398, 2011
2852011
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