| Measuring brand equity KL Keller, TO Brexendorf Handbuch Markenführung, 1409-1439, 2019 | 327 | 2019 |
| Understanding the interplay between brand and innovation management: findings and future research directions TO Brexendorf, B Bayus, KL Keller Journal of the Academy of Marketing Science 43, 548-557, 2015 | 219 | 2015 |
| Corporate behaviour vs brand behaviour: towards an integrated view? TO Brexendorf, J Kernstock Journal of Brand Management 15 (1), 32-40, 2007 | 179 | 2007 |
| Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture TO Brexendorf, KL Keller European Journal of Marketing 51 (9/10), 1530-1551, 2017 | 168 | 2017 |
| The impact of sales encounters on brand loyalty TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend Journal of Business Research 63 (11), 1148-1155, 2010 | 161 | 2010 |
| The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook C Simon, TO Brexendorf, M Fassnacht Journal of Product & Brand Management 25 (5), 409-423, 2016 | 151 | 2016 |
| Behavioral branding–Markenprofilierung durch persönliche Kommunikation T Tomczak, A Herrmann, TO Brexendorf, J Kernstock Thexis 22 (1), 28-31, 2005 | 89 | 2005 |
| Der Einsatz von Instrumenten zur Förderung von Brand Behavior TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 337-371, 2009 | 75 | 2009 |
| Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 81-99, 2012 | 71 | 2012 |
| Implications of Habermas's “theory of communicative action” for corporate brand management J Kernstock, T Oliver Brexendorf Corporate Communications: An International Journal 14 (4), 389-403, 2009 | 66* | 2009 |
| Creating online brand experience on Facebook C Simon, TO Brexendorf, M Fassnacht Marketing Review St. Gallen 30, 50-59, 2013 | 64 | 2013 |
| Strategic brand management process KL Keller, TO Brexendorf Handbuch markenführung, 155-175, 2019 | 61 | 2019 |
| Advances in luxury brand management JN Kapferer, J Kernstock, TO Brexendorf, SM Powell Springer, 2017 | 52 | 2017 |
| Advances in corporate branding JMT Balmer, SM Powell, J Kernstock, TO Brexendorf Springer, 2016 | 47 | 2016 |
| Interne Markenführung TO Brexendorf, T Tomczak Verkauf: Kundenmanagement, Vertriebssteuerung, E-Commerce, 1-26, 2004 | 40 | 2004 |
| Das Behavioral-Branding-Konzept: Leitlinie für das Management von Brand Behavior S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 197-212, 2012 | 32 | 2012 |
| Multisensuale Markenführung als Differenzierungs-und Erfolgsgröße K Kilian, TO Brexendorf Business report 2 (2005), 12-15, 2005 | 25 | 2005 |
| Kommunikation auf Handlungsoptionen abstimmen FR Esch, T Tomczak, J Kernstock, T Langner, FR Esch, M Hardiman, ... Corporate Brand Management: Marken als Anker strategischer Führung von …, 2006 | 24* | 2006 |
| Controlling des corporate brand management FR Esch, T Tomczak, J Kernstock, T Langner, FR Esch, P Geus, ... Corporate Brand Management: Marken als Anker strategischer Führung von …, 2006 | 23 | 2006 |
| Introduction: Luxury brand management insights and opportunities J Kernstock, TO Brexendorf, SM Powell Advances in luxury brand management, 1-24, 2017 | 22 | 2017 |
Torsten TomczakProfessor of Marketing, University of St. GallenПідтверджена електронна адреса в unisg.ch
